Billie has been at the forefront of conversations about women’s body hair, and this month they are taking their advocacy to the next level! While using their eye-capturing ad, shot at Be Electric Studios, to discuss women’s facial hair; Billie also vows to match donations up to $50,000 to the Movember charity. Watch their ad to get informed and take part in Movember!
Bronx-based artist HoodCelebrityy (Tina Pinnock) recently brought to life her new single "Bum Pon It" at Be Electric's Studio 2 in Bushwick, Brooklyn, creating bubbly, off-the-wall visuals that perfectly capture her bold and singular sound and show off her New York attitude.
In case you haven’t heard of MTV Push, each month they feature a new artist through exclusive performances and interviews. This month, MTV’s Push Artist, Ava Max performed her hit songs ‘Torn’ and ‘Sweet But Psycho’ in our studio. Get to know her more following her performance with an intimate interview about her road to fame and more!
Enrique Vega, fashion and beauty photographer based in NYC, worked with Vogue Taiwan to shoot a cover featuring model Valery Kaufman. The studio was transformed from a blank slate to a office desk set-up with bright pops of color dispersed throughout the desk. The bright and dramatic lighting on the model was perfectly accompanied with florescent and radiant props. Tell us what you think of the shoot below!
Angel Olsen came by our studios to film her newest mesmerizing single “All Mirrors”. While her visuals are minimalistic and in black and white, her team took us through a hauntingly beautiful experience musically and visually. The song will be a part of her upcoming fourth album “All Mirrors” which will be released on October 4th. Take a look at how her team had transformed the studio to create this gothic and sci-fi styled music video.
It’s easy to recognize anything that Blood Orange creates visually and musically. In his star-studded video “Hope”, Dev Hynes was the creative genius that directed and edited it, while Elara Pictures (Josh and Benny Safdie’s production company) produced it. The choreography by Emma Portner, who has worked with Justin Bieber, Maggie Rogers, Banks and more. The music video is a mixture of beautiful street and studio shots in 1:1 ratio. It features a choreographed dance that freezes around a grand piano to studio recordings and more. Tell us what you think of the cinematography in the comments!
Celebrated portrait and documentary photographer Platon recently used our studios for a series of boldly authentic shots for Verizon’s new Business Ready campaign. Platon was just the man to highlight the importance of Verizon’s services to real industry leaders and their real businesses. The British photographer’s highly textured and no-distraction style resulted in these earnest portraits. The minimalist style used the space brilliantly, with the added help of a clever prop here and there.
Jerry Seinfeld has noticed that his show Comedians in Cars Getting Coffee has inspired more than a few similar shows, so he stopped by our studios to give a little humorous advice to his imitators. Netflix has decided to promote the upcoming season of Comedians by showing the hilarious video they and Okay Fine shot in our Studio 2 in Bushwick on their homepage. Jerry has a lot of fun rolling around on our cyc because, as he says, he loves anything with wheels.
It was a lot of fun having a comedy legend work in our studio. Check out the video below!
What happens when mom goes away on an indulgent (much needed) vacay? Virgin Voyages, with The Station, asked a group of kids and mothers in pursuit of important social clarity to celebrate this past Mother’s Day.
We’re not sure if the content is comforting to vacation hungry moms, but it sure is adorable!
Catch the video below to enjoy this spot created with compassion and humor in our very own Studio 2:
What happens with Nickelodeon’s Teenage Mutant Ninja Turtles crawl into studio 1? A mess—that’s what.
TBD Creative came by to show off a new line of toys for Nick’s “Rise of the Teenage Mutant Ninja Turtles.” They filmed smashed color-filled balloons, slime nachos, and a whole lotta dripping, oozing, goofy fun.
Enjoy these snaps, or head over to Nickelodeon’s Instagram account to watch the whole messy reel.
As the Turtles might say, it’s “cowabunga on so many levels!”
Dark, dramatic days in Studio B this past month, when Anthony Hartman and his HYPER FMI (TBS, VH1, PepsiCo) team were here to film a hybrid shoot for the soon-to-be Season 3 of Hulu’s original series “Harlots.” It’s all buttoned up and top secret (for now!), but we’re excited to share the season 3 teaser as a teaser to the teaser. (Personally, we love the drama!)
Pearson Jenks and City Goal Productions came by Studio 1 recently to shoot a new video campaign for Live Comfortably. The results, as you can see, were uncomfortable:
Honestly, the whole thing just made us want to go to sleep:
Still, we had a blast hosting them — and we hope they return soon (perhaps with something a little less…soft, warm, relaxing, and…zzzz…sorry, what was I saying??)
Thanks for coming by City Goat!
Check out more work from the City Goat team at citygoat.video.
New York-based Colombian duo Salt Cathedral (Juliana Ronderos & Nicolas Losada) came by Be Electric to film the video for their new single, “Go and Get it” (feat. Big Freedia & Jarina DeMarco).
The video’s bright colors, pleasure-blasted costumes, and snappy choreography mimics the intense electro-latin beats that define Salt Catherdra’s sound.
Directed by Susan O'Brien and produced by Dasha Kova, it feels both fresh and retro, original and self-referential. Not to mention that it’s as catchy as summer jams get.
Check it out, and then explore more from Salt Cathedral at the links below:
When Paper comes to town, it’s not without fanfare.
Ryan Duff and the Paper Mag team came by recently to shoot portraits of "Gen Z vlogging sensation and venue-packing pop powerhouse" Conan Grey.
The article brings to life this talented pop sensation. But where it really shines (in our not-so-humble opinion), is in showing off the magnetic portrait photography of Ryan Duff.
Standing, sitting, smiling, b&w and more — these shots are as fresh and charming as the man himself.
The article explores Gray’s process, inspiration, and artistic ethos, and does so with its own artistic contribution to his image.
As Gray says in the piece: "Writing, for me, was my only real way of speaking what I was thinking, and all of the emotions that I had, into existence."
We’re glad they brought this into existence, too!
If you watched the Superbowl this year (and statistically speaking, if you’re American, you probably did) then you saw the UPS Store debut their “Act of _Ing” videos.
The videos, directed by Trevor Williams, produced by Lauren Greenhall, and with Paul Rondeau as DP, are “mock” auditions and audaciously absurd comedic interviews (think: Spinal Tap meets “Parks and Rec”). According to Williams, they needed the “gravitas of a serious commercial production” — which is what brought them to Be Electric. (We’re very serious.)
The “large, professional-looking studio with a large cyc” which we call Studio 3, and his favorite piece of equipment (which we supply), the beloved RED Dragon, did the trick.
And the result? Our blushing pride aside, the videos are hilarious: don’t miss a peek.