Just before Thanksgiving rolled around we had a last minute shoot with Smokestack Films for a new music video for up and coming singer/producer, Maggie Rogers. Maggie, fresh out of NYU recently made her way onto the scene after a video went viral of Pharrel Williams listening to her track, "Alaska" at his masterclass at NYU's Clive Davis institute back in February. Since then, she has put out a couple of music videos and will soon be embarking upon her first big tour. For this music video for her latest single, she brought in a crew of dancers along with some whimsical choreography and some excellent use of lighting to make use of our giant Cyclorama.
A couple of months back, we were approached by Herring and Herring to shoot a couple of videos for Metallica. They needed a studio to shoot the music videos and the album artwork for their recently released album, "Hardwired...To Self Destruct", their first album to come out in over 8 years. Each song is accompanied by it's own unique music video, which is quite ambitious to say the least. The first one they shot with us is called "Now That We're Dead", which is an epic live video of the band performing in all of their glory against our cyc walls. The second link is for a track called, "Am I Savage?" which is more of a narrative that shows all the possibilities that can be achieved in the right studio setting. We've had to keep this information to ourselves until now, so we're excited to finally share what we've been up to. Enjoy!
NYC's very own Sensorium Works came in for a rather extraordinary green screen production, shot entirely in 360 virtual reality for a short film based on writer, George Saunders upcoming novel, 'Lincoln In The Bardo'. Before coming into our studio, their team was out on location at a local graveyard where they shot and mapped out what would the setting for the film with director, Graham Sack. Once in the studio, everything had to be precise so the placement would line up perfectly on green screen. You can tell that this crew was well versed in this process as they certainly made it look easy throughout their few days with us at the studio. Looking forward to see the final product in this interactive film experience.
We had the joy of hosting Barkbox and their team of furry friends to shoot their promotional campaign. Barkbox is an online service for dog owners that delivers a box of goodies including special treats, toys and care each month based on different themes. Not only did the team have to direct the actors through each scene, but the k-9 talent as well. We've never seen such a well behaved cast.
A couple of weeks back, Tru TV came in to shoot a hilarious commercial starring NY Giants very own wide receiver, Victor Cruz and his new line of clothing. This parody loosely based on the Old Navy ads we used to see in the early 00's will be featured on Rachel Dratch's (SNL) comedy show, Late Night Snack.
Musician Charlene Kaye and her sister Lianne Kaye have produced, directed, and performed in a number of music videos here at Be Electric. In the video below, Charlene pays tribute to a Weezer Classic.
More Than Meets The Eye
Paper Magazine teamed up with Kat Von D to highlight seven women who are making waves in todays pop culture and challenging the ideas surrounding beauty and success. Hair and Makeup featuring Kat Von D's new tattoo liner each applying with her own flare. Check out the inspirational video below and follow the link to the full interview. Video was produced by Extra Extra Creative and features Baddie Winkle, Beverly Johnson, Susanne Bartsch, Carmen Carrera, Dai Burger, Chantel Jeffries, and Kennedy Grace.
Opening Ceremony produced this colorful, quirky video for Teva's Spring and Summer 2016 collection. Filmed at Be Electric Studio, Directed by Benjamin Seroussi, Set Designed by Set Designer Chiaozza.
Earlier this year, Bright Light Bright Light shot several music videos as well as the album artwork for his latest album Choreography. Rod Thomas, the face of BLBL, is a Welsh singer/songwriter delivering vibrant synthpop dance hits such as All In The Name featuring vocals by Elton John. Check out the video below and look forward to more this summer!
Converse was on set this week shooting some pretty elaborate tabletop shots in front of a greenscreen cyclorama. To promote some new winter footwear coming out next season, they used dry ice and a fake snow machine to simulate weather conditions and modified the lighting to simulate the street in New York they filmed in the week before. An excellent use of our beautiful greenscreen stage!
Giphy - the top source for the latest and greatest GIFs - filmed a series of videos in the studio last month. Written and directed by Dark Igloo, these hilarious shorts demonstrate how to create your own GIFs and how to use them to express yourself. In this clip, they set up a mock talk show right here on our soundstage, complete studio audience and everything.
The League Of Unreal Dancing - or LOUD - hosted a dance battle on our soundstage last weekend and the energy was totally Electric! The event drew a crowd of all ages and showcased about 20 dancers paired against one another in a series of epic dance-offs. Check out a few of them below and go to http://loudleaguelive.com/ for more info and future events.
Canadian alternative rock band Bleeker just released their self-titled debut album last week featuring hit single 'Highway'. The music video, produced by Eleven Seven Music features several scenes shot here in studio with the car driven right inside and onto the cyc. Just one of the awesome benefits of having a ground-floor location!
Hoon Entertainment Inc just released the music video they produced for Korean pop singer Mihwa Kim titled "It's a Big Hit." We had a small crew and about 15-20 dancers in the studio for the day shooting various combinations of choreography. Pretty cool what you can do with some simple lighting and a nice white cyc. They had so much content they made a few versions of the video, check them out below.
Street level access means more than just a super efficient load-in and load-out. You can drive right onto our Cyc and use the car as a prop. Recently Eleven 7 Music was in the studio shooting a music video for one of their artists new singles set for release next month. The crew brought in a Dodge Challenger which was already pretty cool. Throw in some dancing, a projector, and some fast music and this video was looking pretty hot.
Sewra Kidane saw her creative vision come to life this week at Be Electric. Her latest project Proclamation Punctiation is sure to make waves. Bold, elegant, and powerful, Ayo Jackson was perfectly cast. Everything from the lighting to the outfits to the props were all crafted specifically for this film and they all complement each other perfectly. Shot on our in-house RED Epic Dragon.
brooklyn soundstage - If you made it to Barclay's Center last weekend for Maxwell's Valentines Day concert, you might recognize these dancers. Filmmakers Kristjan Thorgeirsson and Matthew Mendelson were in the studio shooting this beautiful choreography which would be projected as a backdrop at the show. The dancers, Annellyse Munroe and Lloyd Boyd, had great chemistry and were just incredible to watch. Check out some of these shots from behind the scenes! www.matthewmendelson.com www.annellysemunroe.com