Inside the Campaign: Equinox — Question Everything But Yourself

In a world full of noise, Equinox returns with a bold, philosophical directive: Question Everything But Yourself. This latest campaign is a masterclass in blending high-fashion editorial aesthetics with the raw intensity of physical performance.

The production brought together an incredible roster of industry leaders to execute a vision that is as striking as it is thought-provoking. Directed by DoP Ishindig and styled by the renowned Haley Wollens, the imagery captures a diverse cast of talent—including Nastasya Generalova and Lily Hoffman—in a setting that feels both clinical and cinematic.

The intricate world-building was made possible by Set Designer Javi Rigoyen and the production team at Honcho, creating an environment where the "Question Everything" ethos could truly breathe. We are proud to share that this stunning campaign was shot right here at Be Electric Studios, providing the canvas for the agency Angry Gods to bring their creative concepts to life.

From the meticulous artistry of the hair and makeup teams to the high-energy performances of the talent, every frame of this campaign serves as a reminder of what happens when top-tier creativity meets an uncompromising message.

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