Precision in Motion — Ray-Ban x Meta at Be Electric

The Vision

When technology meets art, the results are nothing short of cinematic. We recently hosted the team behind the Ray-Ban x Meta campaign at Be Electric Studios, providing the canvas for a project that redefines how we look at the world. Directed by the powerhouse duo of Lake Buckley and Emil Nava, the production delivered a sleek, "effortless" vision that merges wearable tech with high-fashion execution.

The Production

Produced by 1stAveMachine in collaboration with SpecialGuest, the shoot utilized the technical precision of the Alexa 35 paired with Blackwing lenses to capture every fluid motion. From the meticulous production design by Maxwell Meld and Brad Tober to the sharp styling and hair/makeup artistry, every frame reflects a commitment to aesthetic excellence.

The energy on set was electric, fueled by a world-class crew and a talented cast—including Angyil, Maddy Mahoney, and Cole Fred—who brought the "mirrors" concept to life with incredible movement.

Full Credits:

Directors: @lakebuckley & @emilnava
Production: @1stavemachine
Agency: @specialguestagram
Producer: @tarynten
DP: @evanburristrout
Production Design: @maxwell_meld, @_heyimbrad
Styling: @melreneestyles
Hair & Makeup: @johnnovotny, @ryann.carter
Editing: @lmoesch @bandit_edit
Composition: @jameswilliamblades
Color Grade: @dantegiani @ethos_studio

We are proud to be the home for such high-caliber creative work. Stay tuned for more behind-the-scenes looks at the projects coming out of our studios.