Botox cosmetics // campaign

Innovation in Focus: Allergan Aesthetics Takes Over the XR Stage at Be Electric

At Be Electric Studios, we take pride in providing the canvas for the world’s most iconic brands to push the boundaries of content creation. Recently, we were thrilled to host Allergan Aesthetics for an ambitious multi-video production that blended medical expertise with high-end technology.

The project, titled "Lab After Hours," featured a deep dive into the science of beauty. Renowned experts Dr. Caroline Robinson and Dr. Janelle Vega utilized our XR (Extended Reality) stage to film over 20 videos, covering everything from "Neurotoxin 101" to the specifics of @botoxcosmetic, @skinvive, and @juvederm.

Why XR for Medical Science? For a brand like Allergan, precision is everything. Our XR capabilities allowed the production team to create immersive, high-tech environments that mirrored the sophisticated science behind their products—all without leaving the comfort of our studio.

We are incredibly grateful to the "dream team" of producers, crew, and medical professionals who chose Be Electric as their home base for this project.