From the Field to the Studio: Michael Strahan Launches Custom Design Lab at Be Electric

Style just got more personal. Michael Strahan, the Pro Football Hall of Famer and entrepreneur, has officially leveled up the menswear game with the launch of the Michael Strahan Design Lab. We were excited to host their team at Be Electric Studios to capture the sharp aesthetics of this new venture.

What is the Design Lab?

In partnership with Custom Wrkshop, the Design Lab is an online platform that allows men to personalize their tailored clothing without the traditional "custom" headache. Instead of complex algorithms, the platform uses familiar off-the-rack sizing to keep things simple and—more importantly—affordable.

The Details You Can Customize:

Patterns and unique linings
Lapel styles and thread colors
Personalized monogramming
Specific fit preferences

Quality Meets Accessibility

With two-piece suits starting at just $399, Strahan’s mission is clear: make confidence accessible. “We’re giving people the power to design a suit that fits their unique style and personality,” says Strahan.

The best part? Once you’ve finished your design, your personalized suit arrives at your door within two weeks.

We see a lot of style pass through our doors at Be Electric, but there’s something special about a project that combines cutting-edge tech with classic tailoring. Whether you’re heading to a wedding or the boardroom, the Design Lab ensures you’re the best-dressed person in the room.