Telfar // Campaign

As a photo studio, it's always a pleasure to have clients who are pushing the boundaries and disrupting norms in their respective industries. That's why we're thrilled that TELFAR LIVE, the online retail platform for TELFAR, chose our studio to shoot their latest campaign.

TELFAR is a fashion brand that has gained a lot of attention in recent years for their unique approach to accessibility and value. They understand that being rich doesn't always equate to being fashionable or "fly," and they've built a brand around the idea that everyone deserves access to stylish and high-quality clothing.

One of the ways they achieve this is through their DAY-ONES program, which rewards loyal customers with early access to new collections and exclusive merchandise drops. TELFAR understands that if you "get" their brand, then they "get" you, and they're committed to making sure their products are easy to obtain for everyone.

TELFAR LIVE is their latest initiative that takes this idea to the next level. By pricing their products based on accessibility rather than "flyness," they're able to reach a wider audience and offer their customers the best value possible. They understand that if they were to price their clothes based on their perceived value, then only a select few could afford them, and that's not what TELFAR is about.

By going "live" with their sales events, they're able to create a sense of urgency and excitement that's often lacking in traditional retail. They're breaking down barriers and proving that fashion doesn't have to be exclusive or elitist. It can be for everyone.

We're honored to have been a small part of TELFAR's journey, and we can't wait to see what they'll do next. They're proving that fashion can be a force for good, and we're excited to see more brands follow in their footsteps.