Penelope Productions // Pace Salsa Commercial Spot

Every day is a brand new day at our studio rental space. Without fail, we can count on a new creative team coming into Be Electric to shape something unique, whether it be a fashion shoot, music video, editorial or even a feature film. This week we had Penelope Productions in our Bushwick studio for their first time to shoot a commercial spot for Pace Picante Salsa. Penelope Productions specialize in creating memorable solutions that are highly customized to reflect a brands particular DNA. On their first day, the art department built out a rather extravagant and colorful set, perfectly stylized for the vibe of the commercial.

To keep up with the comedic tradition that we all know and recognize from the previous Pace advertisements over the years, Penelope Productions took that element and pushed it even further. The writing and direction of the concept was not only clever, but a lot of fun too. This NYC Production filled our soundstage with laughter almost throughout the entirety of their shoot. Check back soon for the final product.