Urban Outfitters+Legs Media+Milk Makeup+Samantha Urbani

Music: "U Know I Know" by Samantha Urbani Concept by: Samantha Urbani Directed by: Georgie Greville and Samantha Urbani Samantha Urbani takes us into a dream-like community living space, to visit with her household of roommates and watch her travel through her surrealistic morning routine- transforming from a hopelessly sad and bedridden self, to a tough and protected self, with the help of her companions and self exploration.

Shot entirely on our stage, in collaboration with Legs Media, Urban Outfitters and Milk Makeup, pop singer Samantha Urbani co-directed the music video to her latest single 'U Know I Know' alongside Georgie Greville. Shot at Be The video follows Urbani through a dreamlike set as she goes about her morning routine with the help of some eccentric characters, vibrant costumes, and groovy dance moves. Despite production being interrupted by a blizzard, the video was shot in one weekend. 

Driven by creativity and designed by industry insiders, Milk Makeup is inspired by our home; Milk. A cultural hub in NY and LA, that sits at the crossroads of fashion, music, photography, art and film. A place where trends are born and a platform for the next generation. Milk Makeup is fun, eco-conscious and cool. Their multifunctional, high-tech formulas are built for the girl on the go who spends less time getting done up, more time getting stuff done. http://milkmakeup.com/

Founded out of the creative hub of Milk Studios, LEGS is a production company representing a one of a kind roster of progressive, genre defying directors. Pushing the creative boundaries of film, commercial, music video, experiential and interactive installations, LEGS thrives on reinventing cinematic conventions and exploring alternatives to traditional narratives by bringing the artist’s eye to all that we do. With their growing reputation as a home to nurture and develop groundbreaking talent, combined with the exceptional facilities at MILK, LEGS has become a destination where commercial filmmaking is reimagined for the entertainment and advertising industries. http://welcometolegs.com/