The zebra

Four Ads for The Zebra, each in a different environment, all shot on our LED volume. We had about two weeks. Three were built as full virtual production scenes in Unreal Engine 5.7, and the falconer ad used stock footage plates because of time and budget.

The Hiker & the Yeti

A hiker caught by a yeti and roasted over a fire in the jungle. We built the jungle in Unreal Engine with hand-painted detail and custom lighting.

Previs in Unreal Engine

Unreal Engine previs of a dark jungle clearing with a warm glow on the ground and a lit torch in the distance.

Previs of a campfire in the jungle clearing with a figure tied to a pole above it, between two lit torches.

Previs of a jungle clearing with large ferns, a lit torch and skulls on the ground, with blue light falling through the trees.

Previs of a torch and a pile of skulls on mossy ground among jungle ferns.

Close-up previs of a yellow stand-in figure bound with rope to a pole above the jungle floor, torches lit behind it.

Behind the scenes

Camera monitor showing the hiker tied to a log in the jungle scene, above a wide view of the LED volume stage with the crew in silhouette.

Camera monitor showing glowing jungle foliage in the shot, above a wide view of the LED volume stage with the crew watching.

Camera monitor view of the hiker tied to a log among jungle leaves, lit by blue light from the LED volume.

Camera monitor view of the hiker tied to a log in the jungle set, with the phone resting on his chest and camera settings along the edges.

The Cyclist

A cyclist caught in a tree in the mountains. We built the forest in Unreal Engine with voxel trees, placed by a GPU-accelerated PCG graph, Unreal’s tool for generating content from rules.

Previs in Unreal Engine

Unreal Engine previs of a yellow stand-in cyclist and bike stuck upside down against a tall tree, with mountains behind.

Unreal Engine previs of the yellow stand-in cyclist and bike stuck against a tree on a mountain ridge with pine forest below.

Behind the scenes

Camera monitor view of the cyclist and bike stuck in a tree in front of the LED wall, which shows a numbered grid test pattern, with the crew watching.

Camera monitor view of the cyclist and bike stuck in a tree against a mountain backdrop on the LED wall, with a crew member holding a boom pole.

The Window Cleaner

A window cleaner tangled in ropes after his cage snaps. We built the city in Unreal Engine, assembled quickly from satellite imagery and procedural city blocks.

Previs in Unreal Engine

Unreal Engine previs of an empty window washer platform tilting on cables high above a city.

Unreal Engine previs of a yellow stand-in figure hanging upside down from a window washer platform above a city.

behind the scenes

Camera monitor view of the window cleaner hanging sideways in a yellow hard hat and harness, with city skyscrapers behind him.

Camera monitor showing the window cleaner hanging in ropes against a blue sky, above a wide view of the stage with the crew and lighting.

The FALCONER

A falconer carried off by a bird over canyons. With the time and budget we had, we shot this ad on stock footage plates instead of building an Unreal Engine scene.