Ciara Miller Stars in Nexxus' "Claim Your Space" Campaign Filmed at Be Electric Studios
Reality television personality, model, and entrepreneur Ciara Miller stars in Nexxus' newest "Claim Your Space" campaign, filmed at Be Electric Studios in Brooklyn, New York. Created to launch the brand's new Air Shape™ Workable Hold Texture Spray, the campaign celebrates confidence, individuality, and self-expression through bold visual storytelling.
Fresh off a headline-making season of Summer House, Miller brings her signature confidence to the campaign, encouraging women to embrace their presence unapologetically. The social-first campaign centers around the idea that confidence isn't about being the loudest person in the room—it's about owning who you are and refusing to shrink yourself for others.
The campaign introduces Nexxus Air Shape™ Workable Hold Texture Spray, a new styling product designed to create airy volume, effortless texture, and flexible hold. Using the brand's proprietary Air Shape™ Polymer Technology, the product creates space between hair fibers for a lightweight, natural finish while maintaining movement and long-lasting hold.
Throughout the campaign, Ciara moves confidently through cinematic environments that visually reinforce the message of "claiming your space." The creative direction pairs striking visuals with themes of empowerment, demonstrating how beauty, confidence, and self-expression come together in a modern brand campaign.
Be Electric Studios was proud to host production for this national campaign, continuing to support leading brands, agencies, and production companies with premium sound stages and full-service production facilities in Brooklyn.
About the Campaign
Developed by Nexxus to introduce the new Air Shape™ Workable Hold Texture Spray, the "Claim Your Space" campaign celebrates confidence, authenticity, and individuality. Featuring Ciara Miller, the campaign extends across social media, streaming platforms, and digital advertising, encouraging women to embrace their presence with confidence.
