Elizabeth Arden // Campaign

Expertise on Set: Elizabeth Arden’s "Ask a Dermatologist"

Education meets elegance in the newest campaign from Elizabeth Arden. Focused on debunking "Skincare Scaries" and providing professional-grade advice, the "Ask a Dermatologist" series brought together a panel of leading experts to discuss everything from the dangers of DIY kitchen skincare to the science of ceramides.

The production, led by Director Natasja Fourie and Executive Producer Christopher Mullens, required a clean, clinical yet inviting aesthetic—a perfect match for the versatile stages here at Be Electric Studios.

Throughout the shoot, experts like @DermGuru (Dr. Lindsey) and members of the Elizabeth Arden Derm Collective highlighted a crucial skincare reality: by age 30, we can lose up to 38% of our skin's natural ceramides. The campaign focuses on how their Advanced Ceramide Capsules work to replenish the skin barrier, effectively "taking up to 10 years off" the skin's appearance.

It was an inspiring two days of production, blending high-end beauty cinematography with essential health education. We’re proud to be the production home for brands like Elizabeth Arden that continue to set the standard for skincare excellence.

Credits:

Director: Natasja Fourie

Executive Producer: Christopher Mullens

Line Producer: Sarah Kamaras

Brand: Elizabeth Arden