PUMA x Care bears // campaign

Where Friendship Meets Fashion: PUMA x Care Bears x Sesame Street

PUMA brings together two of the most beloved childhood worlds in a joyful collaboration that celebrates friendship, positivity, and playful self-expression. The Care Bears x Sesame Street collection is a vibrant reminder that style doesn’t have to be serious to make a statement.

Shot at Be Electric Studios, the campaign bursts with color, character, and movement — capturing the heart of Care-A-Lot while channeling the timeless charm of Sesame Street. From bold set design to dynamic styling, every frame reflects the spirit of togetherness and fun that both universes are known for.

With a talented creative team behind the lens and in front of it, this editorial brings nostalgia into the now — proving that iconic characters and modern fashion can live side by side. It’s not just a collection, it’s a celebration of being unapologetically joyful, beary besties included 🩷🌈