VERB // Campaign

Behind the Scenes: Verb’s Amber + Jasmine Campaign Shot at Be Electric Studios

We’re thrilled to have hosted the production of Verb Products’ Amber + Jasmine Hair Body Fragrance Mist campaign right here at Be Electric Studios. Led by the visionary team at Studio Matter, this shoot pushed the boundaries of traditional filmmaking by combining Unreal Engine with virtual production and a massive LED wall, all executed within our Brooklyn studio space.

The creative direction centered around building a sun-soaked outdoor concert experience that would transition seamlessly from day to night — complete with lighting, set design, and immersive backdrops built in UE. The production demanded heavy pre-planning and collaboration across departments to achieve the depth and realism needed for each lighting phase: sunny afternoon, golden hour, and evening crowd energy.

Our studio was transformed into a dynamic, ever-shifting concert environment — and none of it would’ve been possible without the skilled crew and on-screen talent, including the radiant @cheryl.pico who danced non-stop with endless energy.

We’re proud to be the studio partner for productions like this that embrace innovation and storytelling through tech. Congratulations to Verb Products and the creative team on an inspiring campaign launch!