Gucci + Farfetch // Fashion

“Fluid Futures” for Gucci and Farfetch was shot at Be Electric Studios. It was inspired by Gucci's 25 Eschatology collection. The settings celebrate and frame @arthurkelso and @estherfromnewyork advocating for a more fluid future, brought to life as an interactive experience exclusively on FARFETCH.
Digital artist @jonemmony brings these worlds to life, only on FARFETCH.

📸 @jonemmony