Ford F-150 Lightning Platinum Matte Black Edition

The Lion and the Firebird, Directed by Daniel Byers, Produced by Katrin Redfern

Award winning collaboration with Michelob ULTRA, the NBA and Cameron Black

LED VIDEO WALL STUDIO

Our LED Video Wall (volume) is a huge curved multi-panel display configuration consisting of many smaller, high pixel density panels, configured to create one single massive LED Video Display. 

Specially designed panels without bezels are assembled into larger seamless ultra-high resolution displays. Each panel module is built with all the necessary hardware to attach multiple units together with connections to daisy chain power and video signal to link all the individual panels into one large array.

Say goodbye ro the days of coordinating and permitting costly vehicle shoots. Our dedicated vehicle processing workflow will bring the city streets and mountain passes direct to your production.

Virtual Production Studio

Virtual production studio is the term often used to describe the new video production method utilizing a huge LED wall curving around a central space for props, physical sets and live actors.  This space is often referred to as “The Volume”.

It was created by a production team led by producer & director Jon Favreau who created the hit Disney Plus streaming series, The Mandalorian. 

Fully three dimensional scenes are rendered in real-time, with the addition of camera tracking and lens encoding technology to create a seamless illusion of shooting on a real-world location.

MULTIPLE SIMULTANEOUS VIDEO SOURCES

Our LED video displays are combined with a powerful media server that can control and output both video and photo images on multiple video displays in either high-definiton or ultra-high definition.

Our media servers also have the ability to input multiple video sources simultaneously that can be scaled and maped to different layers. We are platform agnostic but generally use Resolume for 2D and Unreal Engine for 3D.

High resolution video plates and motion graphics combine with DMX programmable lighting to create compelling visuals for any type of linear project or live event.


Recent Shoots:

The NBA brings joy to billions. Yet its joy isn’t equally accessible to all. Michelob ULTRA needed to plant its flag in the cultural conversation about accessibility in sports.

AWARDS
Cannes Lions 2023
- Entertainment for Sport Grand Prix
- 1 Bronze in Entertainment for Sport
- 1 Gold, 1 Silver in Media
- 1 Silver in Design
- 1 Silver in Radio & Audio
- 1 Bronze in Digital Craft

Gabi Sklar: “Thank God”

GMC Hummer EV

Dilirium: New Year

No Agency New York: SS24 Show Package

Dramamine TV Commercial

Truth In Advertising Featurette

Irina Shayk x Pinko

Verizon 5G Home Setup


Ford F-150 Lightning Platinum Matte Black Edition

Michelob ULTRA, the NBA and Cameron Black broadcast live from our studio

The Lion and the Firebird

Irina Shayk x Pinko

Behani: “Comfortable”

Knix x Ashley Graham: “Big. Strong. Woman.”

Allison Worldwide Take C.H.A.R.G.E. of Battery Safety


Advantages of a LED Video Wall vs. Conventional Green Screen Technology

1. LED wall displays give a perfect balance between natural and artificial lighting, thus creating an excellent acting environment for the actors. Actors are placed in a more fully immersive environment where they can see the full background. This provides directors with a more complete visualization of the scene on set and what the final product will look like.

2. Green screens are limited to a single color and lighting, whereas LED walls can display a range of colors and lighting conditions. This allows for greater creative control over the background and its integration with the foreground elements.

3. LED is a perfect solution for light adjustment and color spill. All you have to do is balance the brightness of the LED wall display. 

4. Real-time pre-vis. Real-time changes (such as adjusting the lighting to work better with the live actors and on-set pieces, grading tweaks, and swapping out assets or scenes) can be performed on-site during filming.

5. Cost-effective: The post-production costs can be significantly reduced. Green screens also require a large amount of lighting to create an evenly lit background, which can be expensive. LED smart walls, on the other hand, have built-in lighting, reducing the need for additional lighting equipment.

6. LED walls are more environmentally friendly. Green screens are made of materials that are not recyclable, and their production and use contribute to environmental pollution. LED smart walls, on the other hand, are made of recyclable materials and are energy-efficient. They also reduce the large carbon footprint created by traditional location shoots.

7. LED walls provide a higher quality image. Green screens can produce a color spill, which is the reflection of the green background onto the foreground elements. This color spill can be difficult to remove in post, leading to a lower quality image.

8. LED walls offer increased flexibility for filmmakers. They create a virtual environment that can be quickly and easily modified, allowing you to test different concepts without needing physical sets or locations. You can experiment with lighting, camera angles, and virtual sets in real time with virtual production.

 

virtual production studio specs:

  • Curved 180° LED wall: 50’ wide x 13’ high, 8k resolution wide

  • 1.9mm Pixel Pitch LED Screens

  • 10,000 sq ft facility

  • Fully soundproofed stage area

  • 40' x 29' × 13' column free corner cyc

  • 14' ft to grid (17 ft to ceiling)

  • Industrial shoot kitchen with stainless steel countertops

  • Industrial refrigerator, freezer and dishwasher

  • Voice over booth

  • HMU room with shampoo sink

  • VIP green room

  • Two private restrooms

  • Silent HVAC and hi-speed Wifi (fiber optic cable with 1 GB symmetrical)

  • Two production offices

  • Conference rooms



virtual production studio FLOOR PLAN

 
 

3d tour