Recently, Winky Lux, the indie beauty brand based out of the Lower East Side, here in NYC, had their second shoot in our studios with photographer Matt Coch. They had a furry pal to help market their new launch of the 'Kitten Palette.' We had a quick chat with the creative director, Kate Fernandez about the magic that went in to bringing this campaign to life.
1. What was the direction or end goal you had for this project?
Kate: Introducing the Kitten Palette - super luxe, super fabulous, super pink.
2. What was your favorite part of the production?
Kate: Definitely our cat model Dahlia -- the cat had to listen to classical music to get in the zone!
3. Go to equipment or camera for this project?
Kate: Matt shoots with a Canon 1DS. We used the lighting available to us from the studio as well as a pink seamless you had available.
Now for the fun part- check out the the star kitty & some BTS shots!