Back in December we had our friends with Time Inc. over for a few days at our film studio rental space to do a special time lapse product shoot for bedroom pieces. This week they are back at our production studio for the week with director Matthew David Wachsman to focus on a new line of IKEA dining room, living room and outdoor patio furniture for the new season. Similar to their last project here, they are capturing each look with a stylized hyper lapse in 28 minute shots to show their customers interesting ways to set up their home using different variations. It's been interesting to watch the constant flux of the art department moving things around to achieve this goal on our cyclorama without the use of a greenscreen to superimpose each idea. Always a pleasure housing such innovative work.
Time Inc came in to produce a series of videos at our video and photo studios for a new line of products from IKEA. Each look was created in our NYC based film studios in 28 minute shots that will be sped up into a stylized hyper lapse to help show their customers different ways to style a bedroom using different variations in our video production studios with their products. This technique was definitely the first we've seen in our photography and video studio rentals. The set was lit with our in house grip and electric film equipment and shot on our camera equipment packages. Nice to see that they were able to achieve this without the use of green screen or CGI. Coming soon!