studiorental

Damn Joan // School Shootings Video

We recently had Damn Joan with Gay Against Guns in our studios shooting a video about the recent and prominent issue of gun violence in our school's across America. 

"In partnership with Gays Against Guns and our graceful director Sara Nell McDowell, you helped create a moving piece that brings forth the alarming prevalence of school gun violence in this country, while also holding space for those who have lost their lives to it on this this powerful day -- April 20th, 2018. 

This was made in honor of the 19th anniversary of Columbine and in action with today's National School Walkout, just 64 days after Parkland. " - Lauren Teng & The Damn Joan Family 

Checkout their website to share the video and view their interview by GAG about the piece online at  damnjoan.com/schoolshootings .

 

 

As well check out both companies Social Media for further information and pieces on the matter.  

Twitter: @gagnoguns

IG: @gaysagainstgunsny

Twitter: @Damn_Joan

IG : @damnjoan

Pepsi Bubbly GIF // Neil Patrick Harris

Recently we had Pepsi at our studios to shoot their new campaign for their new product, Bubly tonic drinks! They did something different this time around--they built a several sets, all to shoot a series of GIF's featuring Neil Patrick Harris. They are hilarious! You can download them to your phone as a set or just choose a few of your favorites. The gifs relate to all and any situations the product might appear in, plus they show you all the new flavors. Check them out at https://giphy.com/bublywater. Here are some screenshots to act as previews in the meantime! Thanks for using our studios, Pepsi! We can't wait to try these new bubly waters! So many flavors and colors- oh my! 

 

 

Final Product // Lila Music Video

Last month we did a feature on a music video for the group Lila. It was Directed and Produced by Stefano Pennisi, before hand he answered some questions for us regarding the project! He mentioned in his initial interview, "The end result is really something special - You are getting all these mixes of bright florescent colors and different cool looks while still feeling like its part of this black void where everything lives within. I think it's pretty unique and I can't wait to share it with everyone."

Well, the time is up people! The final result is here!  Check out the video, send them your love, and let us know your thoughts!

Thank you to the whole team for using our studios for this awesome project. 

Director / Producer: Stefano Pennisi 

Director of Photography: Bernard Hunt 

Production Designer: Kristen Miller 

Talent: Jon Le Sueur, Eli McDuffee, Robin Owens

Editor: Ryan Ivanoff 

 

Sensorium Works// George Saunders' "Lincoln on the Bardo"

A few months back we had the fine folks of Sensorium Works at our Brooklyn soundstage to shoot their virtual reality adaptation of celebrated short story writer, George Saunders' first novel, "Lincoln in the Bardo". Though the book itself doesn't drop until Feb. 14th, filmmaker Graham Sack and his team wanted to contribute their vision of one of the key chapters of the book in the form of a full on interactive short film shot entirely with a 360 degree camera. The New York Times just released this imaginative piece today and can be viewed through the NYT VR app.

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      The short film focuses on President Lincoln and an encounter between him and his son where Lincoln goes to the cemetery soon after his son's burial, removes his body and cradles it in grief. A list of different characters appear from a number of different sections within the book for the viewer to come across in this interactive representation. Before coming in to our studio rental space to shoot the remainder on our green screen, the Sensorium team shot on location at Brooklyn's Green-Wood Cemetery, mapping out all of the character placement, inch by inch so that they could stitch it all together seamlessly for your viewing pleasure. Take a look here.

Russell Elliot // Reimagining R&B

A few months back, we had multi-talented R&B singer/Producer, Russell Elliot at our Bushwick film and photography studio to shoot his latest music video for his new single, "On You". This NYC based artist is quite the unique soul and has been on the scene for nearly a decade now, using his powerful voice and all inclusive ideology to connect with his listeners. He delivers his points of view with a genuine sincerity and a powerful voice that draws you in and grips your attention from the get go, telling stories to shake up the way we've always thought about things. As an artist it's his goal to ask the tough questions in regards to our culture and our values, putting heavy emphasis on equality and steering his genre away from misogyny. Upon meeting Russell, we recognized the fact that there was a constant smile on his face throughout the day at our sound stage. This demeanor is definitely contagious as I couldn't help but notice the joy it brought out in the rest of his crew, myself included. Nothing but positivity all around. we're sure this is the case during his live performances as well. After some research, we found this to simply be part of who he is as a person, as an artist hoping to spread that joy in whatever direction he can. 

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We had the opportunity to sit down and pick Russell's brain to gain some further insight on his projects as well as some of his day to day routines and current endeavors. Check out the interview along with the new music video for "On You" below.

1. First of all, where are you from?

What's good, Be Electric?! I'm from right outside D.C. 

2. When you think of the music you are working on, what are some of the influences that come to mind?

I find inspiration everywhere! And I definitely go through phases with the music I listen to (ask me about that one road trip when I listened to the same Gloria Estefan song on repeat for 4 hours... actually don't). Miseducation of Lauryn Hill is the CD I wore out until it skipped. I still bump R&B babymaker classics like Silk, 112, Boys II Men, and Maxwell. More recently I've been crushing on Kehlani, Jasmine Sullivan, Jack Gerratt, Solange, New Frank Ocean (obviously), Russ, & Leikeli47 to name a few. Prince, Beyoncé, Amy Winehouse, & Aaliyah are my forever heroes. 

3. Did you grow up knowing that you wanted to make music? 

Music and storytelling were all around me from early on. I was an actor as a kid so I knew I wanted to be on stage and on TV. I also studied classical piano and loved it. It took properly getting my heart broken for the first time to pull it all together and start writing songs. I wrote my first songs at 14/15 and cut my first record at 16 in Nashville (no, you can't find it anywhere. Thank God.) 

4. Tell us about your day to day here in NYC. Music and beyond.

I write, produce, and perform all my own music. Most of my time is dedicated to perfecting the live show, writing new music, working on the business, & scheming up video concepts. I dance often. I explore the city often-- though less so now that it's winter. I work with other artists in a producer capacity, helping to refine and clarify their ideas. I just finished up a gig where I helped teach an Entrepreneurship Course at NYU's Clive Davis Institute. I also help a dance studio in Greenpoint with strategic partnership marketing. I stay busy! 

5. I notice that your music video's include a large element of freestyle as well as choreographed dance, is this something that you've had some training in?

I've been dancing since college! Everything from Ballet to HipHop. Where hiphop and body rolls meet contemporary is where I'm most at home. 

6. So, you ran a successful Kickstarter campaign back in 2014 to help fund your 4 song EP along with a music video for your single, "Around"; do you feel that the crowdfunding element brought on a certain sense of responsibility to push yourself in a way that you haven't before with your art?

Amazing Question. Absolutely. With Kickstarter, all of the sudden there were new people involved in my creative process. I'm generally pretty private so at first that terrified me. The fact that people were invested--not just in the product but also in the process-- definitely held me accountable, fortified me, and contributed to the success of the EP. It was definitely a process though-- learning to create with an audience. 

7. Was the recent video you shot at Be Electric Studio crowd sourced as well or done independently this time around? Or do you happen to have some representation now that helped?

"On You" is a hybrid project in terms of fundraising. Half of the funding was independently sourced, the other half was matched by our extremely generous partners. (They're credited in the video!) No representation. My team and I are 100% independent. 

8. You've been performing on some level for a decade or so, how do you feel you've grown over the years, whether it be in your actual performance level or even the message you are trying to convey today compared to when you first started?

The success of  "Around" definitely cemented my promise to always be authentic with my work. I think, as humans, authenticity is what we respond to. As Americans, I think it's what we need right now. It's the commitment to authentic material that made me double down on my commitment to hone my craft. I want to do my stories justice. 

9. What are your thoughts on the current sociopolitical climate and what that could mean for you as an artist?

I'm just trying to stay intersectional, stay humble, stay authentic, stay joyful...I turn especially to the women of color in my life-- many of whom have being doing agitation and resistance work for a very long time-- to learn a thing or two about how to meaningfully protest. We've all got a lot of work to do to resist Trump. I hope to rise to the challenge & use my platform for good. (I also wrote a piece for Thought Catalog that went live yesterday about how I hope to be of use in tough times.)

 

Time Inc. // IKEA

Time Inc came in to produce a series of videos at our video and photo studios for a new line of products from IKEA. Each look was created in our NYC based film studios in 28 minute shots that will be sped up into a stylized hyper lapse to help show their customers different ways to style a bedroom using different variations in our video production studios with their products. This technique was definitely the first we've seen in our photography and video studio rentals. The set was lit with our in house grip and electric film equipment and shot on our camera equipment packages. Nice to see that they were able to achieve this without the use of green screen or CGI. Coming soon!

Time Inc using our film studio/soundstage to shoot a time lapse for IKEA furniture .

Smokestack Films // Maggie Rogers

Just before Thanksgiving rolled around we had a last minute shoot with Smokestack Films for a new music video for up and coming singer/producer, Maggie Rogers. Maggie, fresh out of NYU recently made her way onto the scene after a video went viral of Pharrel Williams listening to her track, "Alaska" at his masterclass at NYU's Clive Davis institute back in February. Since then, she has put out a couple of music video Studio and will soon be embarking upon her first big tour. For this music video for her latest single, she brought in a crew of dancers along with some whimsical choreography and some excellent use of lighting to make use of our giant Cyclorama. 

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Iris Media Works

Iris Media Works transformed our studio into a massive set that felt just like home for their commercial for a new independent insurance company. Not sure how they managed to pull off such an intricate build in only a day, but it certainly made for some beautiful shots. Check it out here.

 

Kafka, the studio pup surveying the scene the night before the shoot.

Kafka, the studio pup surveying the scene the night before the shoot.