We recently had up and coming singer/songwriter Mikaella Ashley into our studio rental space to shoot her very first music video for her single called 'Me Encanta'. Mikaella has been in the entertainment world for awhile now but mainly spent her time focusing on acting. After appearing in a handful of films along with a TV movie, she decided it was time to shed some light on her musical talents. In 2016, she put out her first single called 'Give It A Try' and has been juggling the process of writing new music and acting ever since.
The thought of a music video didn't come along until one day when Mikaella was on set for a new pilot and met producer Nathan Holsenback, who happened to be working grip for the shoot. They immediately hit it off and stayed in touch. The following week, Nathan met Bronx based mural artist Ian Sullivan at a video shoot, and it immediately struck him that these two new acquaintances of his were meant to be on camera together. It was in that moment that Nathan realized that he wanted to produce. He reached out to long time friend Conor Stalvey with Giftshop Productions and decided to partner up for what would be their first creative effort together.
While speaking with Nathan during their shoot at our Brooklyn soundstage he went on to explain what drives him to collaborate: "I like finding hidden talents in everyday ordinary people. I personally feel as though a lot of people don't receive the credit for how great they can be and filming projects like this just really brings out the best in everyone involved!" All the elements were there. The concept for the video came to life organically with the combination of choreographed dance alongside a live artist painting a mural in the background while Mikaella performed her song. With a minimal approach and a diverse pool of talent, we look forward to seeing how this joint labor of love turns out.
Just before Thanksgiving rolled around we had a last minute shoot with Smokestack Films for a new music video for up and coming singer/producer, Maggie Rogers' new track 'On+Off.' Maggie, fresh out of NYU recently made her way onto the scene virtually overnight after a video went viral of Pharrel Williams listening to her track, "Alaska" at his masterclass at NYU's Clive Davis institute back in February. He was speechless to say the least. Since then, she has put out a couple of music videos, played a handful of shows around NY and is now currently embarking upon her first big national tour, most dates of which happen to already be sold out. Maggie and her production team went in a more stripped down direction for this video at our Brooklyn soundstage, bringing in a small crew of dancers along with some whimsical choreography and some excellent use of minimal lighting to make use of our giant Cyclorama. Take a look here!
We had the chance to sit down and talk with writing partners Cory and Brian of Elephant Media. These two are the brains behind this charming commercial for Long Island based, Pure Dental who are known for their spa-like treatment at an affordable rate. Elephant media has actually shot two commercials for this company previous to this at our Bushwick soundstage and have since built a strong relationship with Pure Dental based on trust and creative liberty.
This time around, it was their goal to draw their audience in with marketing that would not only inform but make them laugh as well. It's not necessarily common to see a commercial about dentistry that has this ability, so it was important for them to take a fresh approach. "In the end It's all about having fun, and if it makes us laugh, we feel like we're doing something right." They mentioned that since their first commercial dropped, Pure Dental's bookings have tripled which is something to be proud of and also proof that thinking outside of the box is quite effective in this case. For this particular shoot, they were inspired by the good old fashioned, "Dating Game" show, creating well thought out characters in more of a modern light.
Check out their finished piece here,
We had the crew from the A&E Television Network take over our Brooklyn soundstage for a few days this week to shoot a series of videos for online content focusing on a new DIY home design show. They spent the first day and a half transforming our studio rental space into an elaborate set featuring two different rooms that would serve multiple functions throughout their shoot. From bedroom to workshop, the art department changed the scenery to serve the needs of the script. As involved as the sets were, the crew took a fairly minimal yet effective approach when it came to shooting the content needed. We really enjoyed this crew and look forward to working with them again in the future.