photo studio rental space

Final Product // Lila Music Video

Last month we did a feature on a music video for the group Lila. It was Directed and Produced by  Stefano Pennisi, before hand he answered some questions for us regarding the project! He mentioned in his initial interview, "The end result is really something special - You are getting all these mixes of bright florescent colors and different cool looks while still feeling like its part of this black void where everything lives within. I think it's pretty unique and I can't wait to share it with everyone."

Well, the time is up people! The final result is here!  Check out the video, send them your love, and let us know your thoughts!

Thank you to the whole team for using our studios for this awesome project. 

Director / Producer: Stefano Pennisi 

Director of Photography: Bernard Hunt 

Production Designer: Kristen Miller 

Talent: Jon Le Sueur, Eli McDuffee, Robin Owens

Editor: Ryan Ivanoff 

 

Casper // ABC Projects

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We recently had ABC Projects at our Brooklyn soundstage to shoot a new spot for Casper and their awesome new line of mattresses. Casper is an NYC based company that is known for eliminating the need for showrooms and creating an easy way to ship out there state of the art mattresses to their customers with a compact box at a fraction of the price. The shoot itself was fairly stripped down as far as the set design, placing it's main focus on the mattress with the use of a jib operator, some great NYC talents along with some diffused lighting techniques. Always love watching new businesses bring their work to life at our photo studio rental space! Check back soon for the final product.

Paper & Posture Mag // NYC Pride Collaboration

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There's quite possibly nothing more refreshing than seeing two different publications come together to create something to celebrate a common bond. We had our friends at Paper and Posture Magazine join forces in our Brooklyn studio rental space to produce a piece just in time for NYC Pride focusing on the gender-fluid future. In this photo series, they embrace the wide gender spectrum by highlighting 18 creative individuals with an interview for each to share their unique stories and the mark they continue to leave on the community. 

This hyper-colorful shoot explored these personalities with minimal lighting and the use of mostly found objects that the crew repurposed to use for their amazing set. There was definitely a fine line between retro and futuristic elements used to create the overall aesthetic on our Soundstage. The layering of this DIY set with the over the top costume design really made this project pop in a rather exciting way! Check out the full story here.

Producer and Posture Editor in Chief = Winter Mendelson / @winter.e.m

Interviewer/Writer and Arts Editor = Maya Harder Montoya @mayaceleste

Photographer = Ryan Burke / @ryburk of Kreative Kommune / @kreativekommune

Senior Photo Director = Asher Torres / @ashertorresphotography

Photo Director = Ryan Bevans / @ryanbevans

Set Designer = Mo Pepin / @mostafapep

BTS Photos = Justin Buschardt

Mac Demarco // Pitchfork Live

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In celebration of Mac Demarco's new album, "This Old Dog", our friends over at Pitchfork thought it'd be a nice gesture to film a live stream performance at our very own Brooklyn soundstage on Monday evening. Before long our studio was filled with some of the bands friends and fans to provide more of an authentic feel to the whole playing to an audience of people at home tuning in on their computers and/or other respective electronic devices. About a quarter of the way through the set, Mac even invited everyone in the studio to come up and sit down around the band to make themselves more comfortable. It was quite the intimate evening of sharing new music along with some hilarious antics in honor of the latest album that dropped just last week. 

This marked the first live stream session we've hosted at our photo studio rental space with Pitchfork and we could not be happier with the results. The set up was fairly straightforward with minimal lighting, some fog and the camera crew surrounding the stage for multiple angles while the band played on our stage in front of some multicolored flats. There was a small team in our back office editing video and cutting shots on the spot for your viewing pleasure. If you missed the actual live stream, don't worry; it's up and available for you to watch here. Grab some popcorn and a beer and enjoy the show!

words and photos by: Justin Buschardt

Pussy Riot // Teen Vogue

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Last month we had front woman, Nadya Tolokonnikova of Russian feminist punk band/art collective, Pussy Riot at our Brooklyn soundstage to shoot a conceptual video with artists Jessie Askinazi and Claire Christerson, in support of the East Los Angeles Women's Center (ELAWC). This collaboration titled "Clusters" featured on Teen Vogue is intended to bring awareness to the potential financial cuts to programs that are dedicated to helping women who have been sexually assaulted as well as survivors of domestic violence. Despite the staggering statistics of abuse throughout our country, the Trump administration proposed to cut all 25 grants under the Violence Against Women Act back in March, which would in turn directly affect funding for the many programs that serve to help these victims.

During her interview with Teen Vogue, Nadya speaks up about her inspiration for this project and the fact that getting rid of these institutions simply puts peoples lives in jeopardy. "I'm angry that instead of protecting our rights the government are ceasing them. I'm sick of it." With an ever growing list of provocative demonstrations and politically charged music, Nadya is probably best known for her group's 2012 guerrilla performance in a church protesting President Vladimir Putin and the church's support of his presidential campaign. This resulted in a 2 year prison sentence for her as well as another member of the all girl group after being charged for "hooliganism". In turn, Pussy Riot became an international symbol of Putin's crackdown on free speech. This of course carries over to our current situation that seems to be unfolding under the rise of Trump in their previous video depiction called, "Make America Great Again".

To watch this moving piece shot at our photo studio rental space and learn more about it's origins check out the full article here.

Pop Sugar // NYC Power Couples

Back in March we had Pop Sugar on site at our photo studio rental space filming a piece on NYC entrepreneurs and their experience working together while being together romantically. They teamed up with LA based Paige Denim who not only styled the shoot, but helped to fund the collaboration. The overall approach to the shoot was fairly simple with minimal lighting against our cyclorama wall to keep a tight focus on the subjects. Check out the final product here!