photo studio

St. Vincent // All Ages Productions

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A few weeks back we had Philly based visual artist, Alex Da Corte join forces with All Ages Productions at our Brooklyn soundstage to shoot a hyper modern, color drenched video for "New York", the charming new single from  the one and only St. Vincent. Alex Da Corte is known for his installation work that has appeared at the Secession in Vienna along with the Whitney Museum in New York. He has collaborated with a number of other artists and musicians, incorporating his visuals into their music and eventually crossing the line into video work and directing. When he was approached by Annie Clark (St.Vincent) a while ago about working together, it was a no-brainer as he was also a big fan of hers.

Most of the video was shot in our studio rental space while the remainder was on location in Manhattan. The beautiful sets where built on site in-between scenes by Alex and his talented art department. The minimal yet incredibly intoxicating world they created fits in nicely to "New York" as it's already a fairly stripped down song in comparison to the rest of St. Vincent's work. For more info on the making of the video, check out this interview with our friends over at Pitchfork. Enjoy!

Words & Photos by Justin Buschardt

 

 

Penelope Productions // Pace Salsa Commercial Spot

      Every day is a brand new day at our studio rental space. Without fail, we can count on a new creative team coming into Be Electric to shape something unique, whether it be a fashion shoot, music video, editorial or even a feature film. This week we had Penelope Productions in our Bushwick studio for their first time to shoot a commercial spot for Pace Picante Salsa. Penelope Productions  specialize in creating memorable solutions that are highly customized to reflect a brands particular DNA. On their first day, the art department built out a rather extravagant and colorful set, perfectly stylized for the vibe of the commercial. 

      To keep up with the comedic tradition that we all know and recognize from the previous Pace advertisements over the years, Penelope Productions took that element and pushed it even further. The writing and direction of the concept was not only clever, but a lot of fun too. This NYC Production filled our soundstage with laughter almost throughout the entirety of their shoot. Check back soon for the final product.

PENELOPE PRODUCTIONS - Video and Photo Studio Rentals in Brooklyn NYC

Penelope Production crew having a blast at our studio rental space.

Converse Shoots Greenscreen

Converse was on set this week shooting some pretty elaborate tabletop shots in front of a greenscreen cyclorama. To promote some new winter footwear coming out next season, they used dry ice and a fake snow machine to simulate weather conditions and modified the lighting to simulate the street in New York they filmed in the week before. An excellent use of our beautiful greenscreen stage

Back 2 Blonde TV Spot

Case Agency partenered up with Everpro and Beth Klein Productions to film this vibrant commercial for Back 2 Blonde root concealer. 

Be Electric is a photo studio, film studio and full service equipment rental house; a one-stop shop for all your photo and video production needs.

It's a Big Hit!! Mihwa Kim - K-Pop Music Video

Hoon Entertainment Inc just released the music video they produced for Korean pop singer Mihwa Kim titled "It's a Big Hit." We had a small crew and about 15-20 dancers in the studio for the day shooting various combinations of choreography. Pretty cool what you can do with some simple lighting and a nice white cyc. They had so much content they made a few versions of the video, check them out below.

http://hoonentertainment.com/main/

Proclamation Punctuation: A Fashion Film

Sewra Kidane saw her creative vision come to life this week at Be Electric. Her latest project Proclamation Punctiation is sure to make waves. Bold, elegant, and powerful, Ayo Jackson was perfectly cast. Everything from the lighting to the outfits to the props were all crafted specifically for this film and they all complement each other perfectly. Shot on our in-house RED Epic Dragon.

Conceptual Dance Video

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brooklyn soundstage - If you made it to Barclay's Center last weekend for Maxwell's Valentines Day concert, you might recognize these dancers. Filmmakers Kristjan Thorgeirsson and Matthew Mendelson were in the studio shooting this beautiful choreography which would be projected as a backdrop at the show. The dancers, Annellyse Munroe and Lloyd Boyd, had great chemistry and were just incredible to watch. Check out some of these shots from behind the scenes!               www.matthewmendelson.com                    www.annellysemunroe.com  

Mizuno Wave Video Release

To Wave Or Not To Wave...

After an incredible amount of post-production, Mizuno Running North America has finally posted the commercial shot entirely on our greenscreen stage. It's hard to believe the entire thing was shot indoors and in one place! The animation in here is astounding, we're so impressed with what they did, and so happy they filmed it here with us. Check it out!

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PH5 Womenswear Lookbook

Local photographer Conan Thai used our space this weekend to shoot a lookbook for PH5, a contemporary womenswear brand. Conan brought in carpeting and several hand-painted backdrops to get these shots. It's awesome to connect with local creatives and be able to provide them with the space and equipment they need to achieve their vision. We offer 5,000 square feet of workspace, a 40 foot cyclorama, and in-house grip and electric. Beats working out of a studio apartment living room! Be sure to check out Conan's work and PH5's new looks!

http://www.ph-5.com/

http://www.conanthai.com/

Dazed And Confused Video For GMC

Legs Media's new commercial for the car brand GMC, shot at Be Electric Studios with our cyc painted black. This commercial includes Michael Avedon and the band City of the Sun. The commercial is for the new Yukon by GMC.

Be Electric :: An affordable video, and photo studio NYC. We are a full service studio with equipment included and many amenities. Check out our site today. 


The most versatile green screen stage rental in Brooklyn.

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