nyc production

Pepsi Bubbly GIF // Neil Patrick Harris

Recently we had Pepsi at our studios to shoot their new campaign for their new product, Bubly tonic drinks! They did something different this time around--they built a several sets, all to shoot a series of GIF's featuring Neil Patrick Harris. They are hilarious! You can download them to your phone as a set or just choose a few of your favorites. The gifs relate to all and any situations the product might appear in, plus they show you all the new flavors. Check them out at https://giphy.com/bublywater. Here are some screenshots to act as previews in the meantime! Thanks for using our studios, Pepsi! We can't wait to try these new bubly waters! So many flavors and colors- oh my! 

 

 

Azaelia Banks // Complex Media

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Complex Media Presents

Azealia Banks

As is tradition, when a new year comes, new resolutions do too. Many resolutions have to do with working out more or eating healthier, all of which in turn help with one's overall mental health. With these thoughts in mind we wanted to highlight a recent project shot by Complex Media at our stages. The video is an eight minute introspective on the world-renowned recording artist Azealia Banks. The piece goes into detail about the limelight that sometimes prevents superstars like herself from being seen as a ‘real person’. This limelight places stars like her in a place where fans may forget that these artists also go through the same day to day struggles as us, as well as some different ones that fans may not be aware of at all. Due to the constant microscope on their daily affairs and pressure to be perfect, as well as constantly pushing out new, riveting work, the burden on these artists is very real. Azealia and the video itself come across as very raw, as you see wide shots of our NYC studio space and the equipment used, while the artist goes into harsh detail about her hardships to find proactive ways to push her mental health forward in a positive way. Her music comes across as very strong and happy, but as stated, she is nothing more than a flawed human like the rest of us. We absolutely love this piece and the new perspective it sheds on not only her life but a lot of entertainment industry big shots lives’. 

In summation, Azealia states “Every day is a difficult time, I’m Azealia Banks.” Thank you to Complex Media for choosing our film production studio, and a big thank you to Azealia for being so honest with the public about such a sensitive subject. We hope each and everyone of you is able to conquer your 2018 resolutions for a better outlook and overall life.

Best of 2017 // Music Video Features

Best of 2017 // Music Video Features

A quick feature on two music videos shot at our studios that made huge leaps and bounds in the music and video world in 2017.

St. Vincent // All Ages Productions

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A few weeks back we had Philly based visual artist, Alex Da Corte join forces with All Ages Productions at our Brooklyn soundstage to shoot a hyper modern, color drenched video for "New York", the charming new single from  the one and only St. Vincent. Alex Da Corte is known for his installation work that has appeared at the Secession in Vienna along with the Whitney Museum in New York. He has collaborated with a number of other artists and musicians, incorporating his visuals into their music and eventually crossing the line into video work and directing. When he was approached by Annie Clark (St.Vincent) a while ago about working together, it was a no-brainer as he was also a big fan of hers.

Most of the video was shot in our studio rental space while the remainder was on location in Manhattan. The beautiful sets where built on site in-between scenes by Alex and his talented art department. The minimal yet incredibly intoxicating world they created fits in nicely to "New York" as it's already a fairly stripped down song in comparison to the rest of St. Vincent's work. For more info on the making of the video, check out this interview with our friends over at Pitchfork. Enjoy!

Words & Photos by Justin Buschardt

 

 

UNIQLO // KYLE NYC

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Last week we had the pleasure of having KYLE NYC into our Brooklyn soundstage to shoot a new campaign for UNIQLO and their upcoming fall line. KYLE is an NYC based Production company who take great pride in being primarily owned and operated by women and minorities. Their team of creatives, directors, editors, and effects artists take on everything from film to commercial and editorial work.

The overall vibe of this shoot at our studio rental space was stripped down and playful, sharing some new looks while keeping it light on set. Check back soon for the final product!

 

 

Alvvays "In Undertow" // Jog Films

We recently had the pleasure of opening up our Brooklyn soundstage to Canadian based, indie pop shoegazers, Alvvays to shoot a music video for their new single, "In Undertow". The band joined forces with Director/Filmmaker, Joe Garrity and his team at Jog Films to bring this rather ambitious concept to life that front woman, Molly Rankin describes as “aquacosmic psych meets public access TV,”

The setup consists of a homemade revolving stage with an infinity mirror built into the center, minimal lighting and some steady-cam trickery all enclosed by a panoramic projector screen displaying a slew of animations from 4 separate projectors stitching it all together. To add even more dimension, they created an epic low-fi wash over the entirety of the video with the use of an old VHS camcorder against the projections to create an endless feedback loop. It was Garrity's goal to capture the length of the video in as few shots as possible with the use of timing and some well executed choreography from the band. The end result is quite beautiful and trippy to say the very least.

"In Undertow" is the first single to be released off of their new record, "Antisocialites", which is set to drop on Polyvinyl Records in early September.

Check out the video here

                                               ~words & photos by: Justin Buschardt~

Be Electric Studios // Adventures In Soundproofing

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This week we closed down for business to start construction on a new and improved phase of soundproofing for our Brooklyn studio rental space. We were lucky enough to bring on our good friends from Greenpoint's very own Windmill Studios to offer their time and expertise to bring our space to the next level. These sound and design gurus have not only soundproofed their own studios, but a number of other spaces around NYC as well, so we are very thankful to be in good hands.

The main operation that took place was the installation of two massive Elephant doors to close off the area of our offices and loading bay from the soundstage NYC. These are built with two layers of dry wall on inside and  three on the outside; all sealed with green glue which also acts as a dampening compound. Any possible outside noise from the streets will now be sealed off completely by simply pulling these sliding doors shut. The crew also designed a laminated acoustic double door system in the wall next to the Elephant doors for people to be able to walk in and out of the studio with ease. They used decoupled construction throughout the entirety of the build so there are no mechanical connections whatsoever, which leads to a far more secure noise free zone.

These are just the first steps of our Brooklyn Soundstage makeover and we are excited to share more as we continue. Stay tuned!

 

 

 

Mac Demarco // Pitchfork Live

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In celebration of Mac Demarco's new album, "This Old Dog", our friends over at Pitchfork thought it'd be a nice gesture to film a live stream performance at our very own Brooklyn soundstage on Monday evening. Before long our studio was filled with some of the bands friends and fans to provide more of an authentic feel to the whole playing to an audience of people at home tuning in on their computers and/or other respective electronic devices. About a quarter of the way through the set, Mac even invited everyone in the studio to come up and sit down around the band to make themselves more comfortable. It was quite the intimate evening of sharing new music along with some hilarious antics in honor of the latest album that dropped just last week. 

This marked the first live stream session we've hosted at our photo studio rental space with Pitchfork and we could not be happier with the results. The set up was fairly straightforward with minimal lighting, some fog and the camera crew surrounding the stage for multiple angles while the band played on our stage in front of some multicolored flats. There was a small team in our back office editing video and cutting shots on the spot for your viewing pleasure. If you missed the actual live stream, don't worry; it's up and available for you to watch here. Grab some popcorn and a beer and enjoy the show!

words and photos by: Justin Buschardt

Hypnotic Brass Ensemble // "Mary"

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 Throughout the course of history we've all been exposed to a handful of "family bands" whether it be such names as The Jackson 5, Hanson or The Partridge Family.  The Hypnotic Brass Ensemble, also known as the "Bad Boys of Jazz" are simply on a whole other level when it comes to the term. Originally based out of Chicago, this group consists of 8 brothers who all grew up in the same household, each playing horn instruments since they were old enough to hold onto one. Though they played together throughout their childhood with their dad, Phil Cohran, it wasn't until the early 2000's that they formed what is now the Hypnotic Brass Ensemble. Aside from having nearly 10 studio albums under their belt, they've accompanied a list of influential artists on record as well as on stages across the world. They've performed with the likes of Wu Tang Clan, Mosdef, Gorillaz, De La Soul, The B-52's, Erykah Badu, Childish Gambino and perhaps most fondly, the late Prince.

The band joined us at our Brooklyn soundstage this week to shoot a video for their new breezy summer single, "Mary". When trumpet player, Yosh told us they were all brothers it was easy to assume that he just meant they were very close friends that grew up together. Something about the idea of 8 siblings playing music together successfully all those years seemed difficult to imagine. He clarified what he meant and from that point on it was very apparent that they were in fact family. Everything from the way they moved and played together, the warm way they joked around and especially the way the backed each other up when it came to creative input for the video process. Everything they did seemed to be framed with a certain kind of harmony that only siblings have the ability to share.

The set was fairly minimal, showcasing the band in black suits against our white cyclorama wall accompanied by their instruments and even our very own piano that usually lives in our bathroom. Some of the members had their children join in on the fun wearing matching attire while making their film debut. We even had a friend of the studio come by with his well-trained Doberman Pinscher, Lincoln to make a special appearance for the final scene. We are definitely looking forward to seeing the final product. For now, catch them on tour in a city near you!

Mikaella Ashley // Rockabye Acres Productions

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We recently had up and coming singer/songwriter Mikaella Ashley into our studio rental space to shoot her very first music video for her single called 'Me Encanta'. Mikaella has been in the entertainment world for awhile now but mainly spent her time focusing on acting. After appearing in a handful of films along with a TV movie, she decided it was time to shed some light on her musical talents.  In 2016, she put out her first single called 'Give It A Try' and has been juggling the process of writing new music and acting ever since.

The thought of a music video didn't come along until one day when Mikaella was on set for a new pilot and met producer Nathan Holsenback, who happened to be working grip for the shoot. They immediately hit it off and stayed in touch. The following week, Nathan met Bronx based mural artist Ian Sullivan at a video shoot, and it immediately struck him that these two new acquaintances of his were meant to be on camera together. It was in that moment that Nathan realized that he wanted to produce. He reached out to long time friend Conor Stalvey with Giftshop Productions and decided to partner up for what would be their first creative effort together.

While speaking with Nathan during their shoot at our Brooklyn soundstage he went on to explain what drives him to collaborate: "I like finding hidden talents in everyday ordinary people. I personally feel as though a lot of people don't receive the credit for how great they can be and filming projects like this just really brings out the best in everyone involved!"  All the elements were there. The concept for the video came to life organically with the combination of choreographed dance alongside a live artist painting a mural in the background while Mikaella performed her song. With a minimal approach and a diverse pool of talent, we look forward to seeing how this joint labor of love turns out.