nyc artist

Final Product // Lila Music Video

Last month we did a feature on a music video for the group Lila. It was Directed and Produced by  Stefano Pennisi, before hand he answered some questions for us regarding the project! He mentioned in his initial interview, "The end result is really something special - You are getting all these mixes of bright florescent colors and different cool looks while still feeling like its part of this black void where everything lives within. I think it's pretty unique and I can't wait to share it with everyone."

Well, the time is up people! The final result is here!  Check out the video, send them your love, and let us know your thoughts!

Thank you to the whole team for using our studios for this awesome project. 

Director / Producer: Stefano Pennisi 

Director of Photography: Bernard Hunt 

Production Designer: Kristen Miller 

Talent: Jon Le Sueur, Eli McDuffee, Robin Owens

Editor: Ryan Ivanoff 

 

Glam Shoot // Winky Lux

Recently,  Winky Lux, the indie beauty brand based out of the Lower East Side, here in NYC, had their second shoot in our studios with photographer Matt Coch. They had a furry pal to help market their new launch of the 'Kitten Palette.' We had a quick chat with the creative director, Kate Fernandez about the magic that went in to bringing this campaign to life. 

1. What was the direction or end goal you had for this project?

Kate: Introducing the Kitten Palette - super luxe, super fabulous, super pink. 

2. What was your favorite part of the production?

Kate: Definitely our cat model Dahlia -- the cat had to listen to classical music to get in the zone!

3. Go to equipment or camera for this project?

Kate: Matt shoots with a Canon 1DS. We used the lighting available to us from the studio as well as a pink seamless you had available.

Now for the fun part- check out the the star kitty & some BTS shots!

 

Azaelia Banks // Complex Media

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Complex Media Presents

Azealia Banks

As is tradition, when a new year comes, new resolutions do too. Many resolutions have to do with working out more or eating healthier, all of which in turn help with one's overall mental health. With these thoughts in mind we wanted to highlight a recent project shot by Complex Media at our stages. The video is an eight minute introspective on the world-renowned recording artist Azealia Banks. The piece goes into detail about the limelight that sometimes prevents superstars like herself from being seen as a ‘real person’. This limelight places stars like her in a place where fans may forget that these artists also go through the same day to day struggles as us, as well as some different ones that fans may not be aware of at all. Due to the constant microscope on their daily affairs and pressure to be perfect, as well as constantly pushing out new, riveting work, the burden on these artists is very real. Azealia and the video itself come across as very raw, as you see wide shots of our NYC studio space and the equipment used, while the artist goes into harsh detail about her hardships to find proactive ways to push her mental health forward in a positive way. Her music comes across as very strong and happy, but as stated, she is nothing more than a flawed human like the rest of us. We absolutely love this piece and the new perspective it sheds on not only her life but a lot of entertainment industry big shots lives’. 

In summation, Azealia states “Every day is a difficult time, I’m Azealia Banks.” Thank you to Complex Media for choosing our film production studio, and a big thank you to Azealia for being so honest with the public about such a sensitive subject. We hope each and everyone of you is able to conquer your 2018 resolutions for a better outlook and overall life.

Best of 2017 // Music Video Features

Best of 2017 // Music Video Features

A quick feature on two music videos shot at our studios that made huge leaps and bounds in the music and video world in 2017.

Alvvays "In Undertow" // Jog Films

We recently had the pleasure of opening up our Brooklyn soundstage to Canadian based, indie pop shoegazers, Alvvays to shoot a music video for their new single, "In Undertow". The band joined forces with Director/Filmmaker, Joe Garrity and his team at Jog Films to bring this rather ambitious concept to life that front woman, Molly Rankin describes as “aquacosmic psych meets public access TV,”

The setup consists of a homemade revolving stage with an infinity mirror built into the center, minimal lighting and some steady-cam trickery all enclosed by a panoramic projector screen displaying a slew of animations from 4 separate projectors stitching it all together. To add even more dimension, they created an epic low-fi wash over the entirety of the video with the use of an old VHS camcorder against the projections to create an endless feedback loop. It was Garrity's goal to capture the length of the video in as few shots as possible with the use of timing and some well executed choreography from the band. The end result is quite beautiful and trippy to say the very least.

"In Undertow" is the first single to be released off of their new record, "Antisocialites", which is set to drop on Polyvinyl Records in early September.

Check out the video here

                                               ~words & photos by: Justin Buschardt~