nyc

Pepsi Bubbly GIF // Neil Patrick Harris

Recently we had Pepsi at our studios to shoot their new campaign for their new product, Bubly tonic drinks! They did something different this time around--they built a several sets, all to shoot a series of GIF's featuring Neil Patrick Harris. They are hilarious! You can download them to your phone as a set or just choose a few of your favorites. The gifs relate to all and any situations the product might appear in, plus they show you all the new flavors. Check them out at https://giphy.com/bublywater. Here are some screenshots to act as previews in the meantime! Thanks for using our studios, Pepsi! We can't wait to try these new bubly waters! So many flavors and colors- oh my! 

 

 

Glam Shoot // Winky Lux

Recently,  Winky Lux, the indie beauty brand based out of the Lower East Side, here in NYC, had their second shoot in our studios with photographer Matt Coch. They had a furry pal to help market their new launch of the 'Kitten Palette.' We had a quick chat with the creative director, Kate Fernandez about the magic that went in to bringing this campaign to life. 

1. What was the direction or end goal you had for this project?

Kate: Introducing the Kitten Palette - super luxe, super fabulous, super pink. 

2. What was your favorite part of the production?

Kate: Definitely our cat model Dahlia -- the cat had to listen to classical music to get in the zone!

3. Go to equipment or camera for this project?

Kate: Matt shoots with a Canon 1DS. We used the lighting available to us from the studio as well as a pink seamless you had available.

Now for the fun part- check out the the star kitty & some BTS shots!

 

Pussy Riot // Teen Vogue

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Last month we had front woman, Nadya Tolokonnikova of Russian feminist punk band/art collective, Pussy Riot at our Brooklyn soundstage to shoot a conceptual video with artists Jessie Askinazi and Claire Christerson, in support of the East Los Angeles Women's Center (ELAWC). This collaboration titled "Clusters" featured on Teen Vogue is intended to bring awareness to the potential financial cuts to programs that are dedicated to helping women who have been sexually assaulted as well as survivors of domestic violence. Despite the staggering statistics of abuse throughout our country, the Trump administration proposed to cut all 25 grants under the Violence Against Women Act back in March, which would in turn directly affect funding for the many programs that serve to help these victims.

During her interview with Teen Vogue, Nadya speaks up about her inspiration for this project and the fact that getting rid of these institutions simply puts peoples lives in jeopardy. "I'm angry that instead of protecting our rights the government are ceasing them. I'm sick of it." With an ever growing list of provocative demonstrations and politically charged music, Nadya is probably best known for her group's 2012 guerrilla performance in a church protesting President Vladimir Putin and the church's support of his presidential campaign. This resulted in a 2 year prison sentence for her as well as another member of the all girl group after being charged for "hooliganism". In turn, Pussy Riot became an international symbol of Putin's crackdown on free speech. This of course carries over to our current situation that seems to be unfolding under the rise of Trump in their previous video depiction called, "Make America Great Again".

To watch this moving piece shot at our photo studio rental space and learn more about it's origins check out the full article here.

Elephant Media // The Dental Dating Game

We had the chance to sit down and talk with writing partners Cory and Brian of Elephant Media. These two are the brains behind this charming commercial for Long Island based, Pure Dental who are known for their spa-like treatment at an affordable rate. Elephant media has actually shot two commercials for this company previous to this at our Bushwick soundstage and have since built a strong relationship with Pure Dental based on trust and creative liberty.   

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  This time around, it was their goal to draw their audience in with marketing that would not only inform but make them laugh as well. It's not necessarily common to see a commercial about dentistry that has this ability, so it was important for them to take a fresh approach. "In the end It's all about having fun, and if it makes us laugh, we feel like we're doing something right." They mentioned that since their first commercial dropped, Pure Dental's bookings have tripled which is something to be proud of and also proof that thinking outside of the box is quite effective in this case. For this particular shoot, they were inspired by the good old fashioned, "Dating Game" show, creating well thought out characters in more of a modern light.

Check out their finished piece here,

Sensorium Works// George Saunders' "Lincoln on the Bardo"

A few months back we had the fine folks of Sensorium Works at our Brooklyn soundstage to shoot their virtual reality adaptation of celebrated short story writer, George Saunders' first novel, "Lincoln in the Bardo". Though the book itself doesn't drop until Feb. 14th, filmmaker Graham Sack and his team wanted to contribute their vision of one of the key chapters of the book in the form of a full on interactive short film shot entirely with a 360 degree camera. The New York Times just released this imaginative piece today and can be viewed through the NYT VR app.

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      The short film focuses on President Lincoln and an encounter between him and his son where Lincoln goes to the cemetery soon after his son's burial, removes his body and cradles it in grief. A list of different characters appear from a number of different sections within the book for the viewer to come across in this interactive representation. Before coming in to our studio rental space to shoot the remainder on our green screen, the Sensorium team shot on location at Brooklyn's Green-Wood Cemetery, mapping out all of the character placement, inch by inch so that they could stitch it all together seamlessly for your viewing pleasure. Take a look here.

Penelope Productions // Pace Salsa Commercial Spot

      Every day is a brand new day at our studio rental space. Without fail, we can count on a new creative team coming into Be Electric to shape something unique, whether it be a fashion shoot, music video, editorial or even a feature film. This week we had Penelope Productions in our Bushwick studio for their first time to shoot a commercial spot for Pace Picante Salsa. Penelope Productions  specialize in creating memorable solutions that are highly customized to reflect a brands particular DNA. On their first day, the art department built out a rather extravagant and colorful set, perfectly stylized for the vibe of the commercial. 

      To keep up with the comedic tradition that we all know and recognize from the previous Pace advertisements over the years, Penelope Productions took that element and pushed it even further. The writing and direction of the concept was not only clever, but a lot of fun too. This NYC Production filled our soundstage with laughter almost throughout the entirety of their shoot. Check back soon for the final product.

PENELOPE PRODUCTIONS - Video and Photo Studio Rentals in Brooklyn NYC

Penelope Production crew having a blast at our studio rental space.

Smokestack Films // Maggie Rogers

Just before Thanksgiving rolled around we had a last minute shoot with Smokestack Films for a new music video for up and coming singer/producer, Maggie Rogers. Maggie, fresh out of NYU recently made her way onto the scene after a video went viral of Pharrel Williams listening to her track, "Alaska" at his masterclass at NYU's Clive Davis institute back in February. Since then, she has put out a couple of music video Studio and will soon be embarking upon her first big tour. For this music video for her latest single, she brought in a crew of dancers along with some whimsical choreography and some excellent use of lighting to make use of our giant Cyclorama. 

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Herring & Herring // Metallica

A couple of months back, we were approached by Herring and Herring to shoot a couple of videos for Metallica. They needed a studio to shoot the music videos and the album artwork for their recently released album, "Hardwired...To Self Destruct", their first album to come out in over 8 years. Each song is accompanied by it's own unique music video, which is quite ambitious to say the least. The first one they shot with us is called "Now That We're Dead", which is an epic live video of the band performing in all of their glory against our cyc walls. The second link is for a track called, "Am I Savage?" which is more of a narrative that shows all the possibilities that can be achieved in the right studio setting.  We've had to keep this information to ourselves until now, so we're excited to finally share what we've been up to. Enjoy! 

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Sensorium Works // George Saunders // VR Adventures

NYC's very own Sensorium Works came in for a rather extraordinary green screen production, shot entirely in 360 virtual reality for a short film based on writer, George Saunders upcoming novel,  'Lincoln In The Bardo'. Before coming into our photo studio in Brooklyn, their team was out on location at a local graveyard where they shot and mapped out what would the setting for the film with director, Graham Sack. Once in the studio, everything had to be precise so the placement would line up perfectly on green screen. You can tell that this crew was well versed in this process as they certainly made it look easy throughout their few days with us at the studio. Looking forward to see the final product in this interactive film experience.

Iris Media Works

Iris Media Works transformed our studio into a massive set that felt just like home for their commercial for a new independent insurance company. Not sure how they managed to pull off such an intricate build in only a day, but it certainly made for some beautiful shots. Check it out here.

 

Kafka, the studio pup surveying the scene the night before the shoot.

Kafka, the studio pup surveying the scene the night before the shoot.

Barkbox in the House

Be Electric - We had the joy of hosting Barkbox and their team of furry friends to shoot their promotional campaign. Barkbox is an online service for dog owners that delivers a box of goodies including special treats, toys and care each month based on different themes. Not only did the team have to direct the actors through each scene, but the k-9 talent as well. We've never seen such a well behaved cast. 

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Paper Mag // Kat Von D

More Than Meets The Eye

Paper Magazine teamed up with Kat Von D to highlight seven women who are making waves in todays pop culture and challenging the ideas surrounding beauty and success. Hair and Makeup featuring Kat Von D's new tattoo liner each applying with her own flare. Check out the inspirational video below and follow the link to the full interview. Video was produced by Extra Extra Creative and features Baddie Winkle, Beverly Johnson, Susanne Bartsch, Carmen Carrera, Dai Burger, Chantel Jeffries, and Kennedy Grace.

Enjoy!

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Converse Shoots Greenscreen

Converse was on set this week shooting some pretty elaborate tabletop shots in front of a greenscreen cyclorama. To promote some new winter footwear coming out next season, they used dry ice and a fake snow machine to simulate weather conditions and modified the lighting to simulate the street in New York they filmed in the week before. An excellent use of our beautiful greenscreen stage

It's a Big Hit!! Mihwa Kim - K-Pop Music Video

Hoon Entertainment Inc just released the music video they produced for Korean pop singer Mihwa Kim titled "It's a Big Hit." We had a small crew and about 15-20 dancers in the studio for the day shooting various combinations of choreography. Pretty cool what you can do with some simple lighting and a nice white cyc. They had so much content they made a few versions of the video, check them out below.

http://hoonentertainment.com/main/

Drive-In Music Video

Street level access means more than just a super efficient load-in and load-out. You can drive right onto our Cyc and use the car as a prop. Recently Eleven 7 Music was in the studio shooting a music video for one of their artists new singles set for release next month. The crew brought in a Dodge Challenger which was already pretty cool. Throw in some dancing, a projector, and some fast music and this video was looking pretty hot. 

http://elevensevenmusic.com/

Proclamation Punctuation: A Fashion Film

Sewra Kidane saw her creative vision come to life this week at Be Electric. Her latest project Proclamation Punctiation is sure to make waves. Bold, elegant, and powerful, Ayo Jackson was perfectly cast. Everything from the lighting to the outfits to the props were all crafted specifically for this film and they all complement each other perfectly. Shot on our in-house RED Epic Dragon.

Conceptual Dance Video

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brooklyn soundstage - If you made it to Barclay's Center last weekend for Maxwell's Valentines Day concert, you might recognize these dancers. Filmmakers Kristjan Thorgeirsson and Matthew Mendelson were in the studio shooting this beautiful choreography which would be projected as a backdrop at the show. The dancers, Annellyse Munroe and Lloyd Boyd, had great chemistry and were just incredible to watch. Check out some of these shots from behind the scenes!               www.matthewmendelson.com                    www.annellysemunroe.com  

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Shot entirely on our stage, in collaboration with Legs Media, Urban Outfitters and Milk Makeup, pop singer Samantha Urbani co-directed the music video to her latest single 'U Know I Know' alongside Georgie Greville. Shot at Be The video follows Urbani through a dreamlike set as she goes about her morning routine with the help of some eccentric characters, vibrant costumes, and groovy dance moves. Despite production being interrupted by a blizzard, the video was shot in one weekend. 

Driven by creativity and designed by industry insiders, Milk Makeup is inspired by our home; Milk. A cultural hub in NY and LA, that sits at the crossroads of fashion, music, photography, art and film. A place where trends are born and a platform for the next generation. Milk Makeup is fun, eco-conscious and cool. Their multifunctional, high-tech formulas are built for the girl on the go who spends less time getting done up, more time getting stuff done. http://milkmakeup.com/

Founded out of the creative hub of Milk Studios, LEGS is a production company representing a one of a kind roster of progressive, genre defying directors. Pushing the creative boundaries of film, commercial, music video, experiential and interactive installations, LEGS thrives on reinventing cinematic conventions and exploring alternatives to traditional narratives by bringing the artist’s eye to all that we do. With their growing reputation as a home to nurture and develop groundbreaking talent, combined with the exceptional facilities at MILK, LEGS has become a destination where commercial filmmaking is reimagined for the entertainment and advertising industries. http://welcometolegs.com/

 

 

 

Mizuno Wave Video Release

To Wave Or Not To Wave...

After an incredible amount of post-production, Mizuno Running North America has finally posted the commercial shot entirely on our greenscreen stage. It's hard to believe the entire thing was shot indoors and in one place! The animation in here is astounding, we're so impressed with what they did, and so happy they filmed it here with us. Check it out!

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