music video

Best of 2017 // Music Video Features

Best of 2017 // Music Video Features

A quick feature on two music videos shot at our studios that made huge leaps and bounds in the music and video world in 2017.

St. Vincent // All Ages Productions

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A few weeks back we had Philly based visual artist, Alex Da Corte join forces with All Ages Productions at our Brooklyn soundstage to shoot a hyper modern, color drenched video for "New York", the charming new single from  the one and only St. Vincent. Alex Da Corte is known for his installation work that has appeared at the Secession in Vienna along with the Whitney Museum in New York. He has collaborated with a number of other artists and musicians, incorporating his visuals into their music and eventually crossing the line into video work and directing. When he was approached by Annie Clark (St.Vincent) a while ago about working together, it was a no-brainer as he was also a big fan of hers.

Most of the video was shot in our studio rental space while the remainder was on location in Manhattan. The beautiful sets where built on site in-between scenes by Alex and his talented art department. The minimal yet incredibly intoxicating world they created fits in nicely to "New York" as it's already a fairly stripped down song in comparison to the rest of St. Vincent's work. For more info on the making of the video, check out this interview with our friends over at Pitchfork. Enjoy!

Words & Photos by Justin Buschardt

 

 

Charlene Kaye // "Cheshire Kitten"

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A few months back we had the pleasure of opening up our Brooklyn soundstage to NYC based songwriter, Charlene Kaye to shoot a music video for her future-funk track, "Cheshire Kitten". The song is exploring the many sides that we has individuals take on and the roles that we play under different circumstances and experience. "We’re multi-faceted creatures, and one can be many contradictory things at the same time. Lyrically, that opened up a lot of questions and ideas about what it means to be a woman, and how we can be breadwinners and we can be sexual; we can be aggressive, delicate, soft. And it doesn’t just apply to women. I think that men should and can embrace all of those contradictory impulses within them, too." 

Charlene worked with friend/choreographer Jadee Nikita with an old vogue style dance that was made popular in the Harlem ballroom scene back in the 1960's. Throughout the shoot she is wearing a handmade suit made of iridescent cellophane which, much like the theme of the song, is constantly changing based on the movement within each environment along with the way the lights hit. Overall, the set design was pretty bare bones, using Leko spotlights at ground level along with some beautiful colors across our cyclorama for Charlene to dance across. The steadycam operator followed her every move adding a fluid energy to an already exciting performance. To learn a bit more about Charlene Kaye and her process, check out this awesome interview with Hollywood Life here

Alvvays "In Undertow" // Jog Films

We recently had the pleasure of opening up our Brooklyn soundstage to Canadian based, indie pop shoegazers, Alvvays to shoot a music video for their new single, "In Undertow". The band joined forces with Director/Filmmaker, Joe Garrity and his team at Jog Films to bring this rather ambitious concept to life that front woman, Molly Rankin describes as “aquacosmic psych meets public access TV,”

The setup consists of a homemade revolving stage with an infinity mirror built into the center, minimal lighting and some steady-cam trickery all enclosed by a panoramic projector screen displaying a slew of animations from 4 separate projectors stitching it all together. To add even more dimension, they created an epic low-fi wash over the entirety of the video with the use of an old VHS camcorder against the projections to create an endless feedback loop. It was Garrity's goal to capture the length of the video in as few shots as possible with the use of timing and some well executed choreography from the band. The end result is quite beautiful and trippy to say the very least.

"In Undertow" is the first single to be released off of their new record, "Antisocialites", which is set to drop on Polyvinyl Records in early September.

Check out the video here

                                               ~words & photos by: Justin Buschardt~

Mac Demarco // Pitchfork Live

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In celebration of Mac Demarco's new album, "This Old Dog", our friends over at Pitchfork thought it'd be a nice gesture to film a live stream performance at our very own Brooklyn soundstage on Monday evening. Before long our studio was filled with some of the bands friends and fans to provide more of an authentic feel to the whole playing to an audience of people at home tuning in on their computers and/or other respective electronic devices. About a quarter of the way through the set, Mac even invited everyone in the studio to come up and sit down around the band to make themselves more comfortable. It was quite the intimate evening of sharing new music along with some hilarious antics in honor of the latest album that dropped just last week. 

This marked the first live stream session we've hosted at our photo studio rental space with Pitchfork and we could not be happier with the results. The set up was fairly straightforward with minimal lighting, some fog and the camera crew surrounding the stage for multiple angles while the band played on our stage in front of some multicolored flats. There was a small team in our back office editing video and cutting shots on the spot for your viewing pleasure. If you missed the actual live stream, don't worry; it's up and available for you to watch here. Grab some popcorn and a beer and enjoy the show!

words and photos by: Justin Buschardt

Hypnotic Brass Ensemble // "Mary"

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 Throughout the course of history we've all been exposed to a handful of "family bands" whether it be such names as The Jackson 5, Hanson or The Partridge Family.  The Hypnotic Brass Ensemble, also known as the "Bad Boys of Jazz" are simply on a whole other level when it comes to the term. Originally based out of Chicago, this group consists of 8 brothers who all grew up in the same household, each playing horn instruments since they were old enough to hold onto one. Though they played together throughout their childhood with their dad, Phil Cohran, it wasn't until the early 2000's that they formed what is now the Hypnotic Brass Ensemble. Aside from having nearly 10 studio albums under their belt, they've accompanied a list of influential artists on record as well as on stages across the world. They've performed with the likes of Wu Tang Clan, Mosdef, Gorillaz, De La Soul, The B-52's, Erykah Badu, Childish Gambino and perhaps most fondly, the late Prince.

The band joined us at our Brooklyn soundstage this week to shoot a video for their new breezy summer single, "Mary". When trumpet player, Yosh told us they were all brothers it was easy to assume that he just meant they were very close friends that grew up together. Something about the idea of 8 siblings playing music together successfully all those years seemed difficult to imagine. He clarified what he meant and from that point on it was very apparent that they were in fact family. Everything from the way they moved and played together, the warm way they joked around and especially the way the backed each other up when it came to creative input for the video process. Everything they did seemed to be framed with a certain kind of harmony that only siblings have the ability to share.

The set was fairly minimal, showcasing the band in black suits against our white cyclorama wall accompanied by their instruments and even our very own piano that usually lives in our bathroom. Some of the members had their children join in on the fun wearing matching attire while making their film debut. We even had a friend of the studio come by with his well-trained Doberman Pinscher, Lincoln to make a special appearance for the final scene. We are definitely looking forward to seeing the final product. For now, catch them on tour in a city near you!

Mikaella Ashley // Rockabye Acres Productions

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We recently had up and coming singer/songwriter Mikaella Ashley into our studio rental space to shoot her very first music video for her single called 'Me Encanta'. Mikaella has been in the entertainment world for awhile now but mainly spent her time focusing on acting. After appearing in a handful of films along with a TV movie, she decided it was time to shed some light on her musical talents.  In 2016, she put out her first single called 'Give It A Try' and has been juggling the process of writing new music and acting ever since.

The thought of a music video didn't come along until one day when Mikaella was on set for a new pilot and met producer Nathan Holsenback, who happened to be working grip for the shoot. They immediately hit it off and stayed in touch. The following week, Nathan met Bronx based mural artist Ian Sullivan at a video shoot, and it immediately struck him that these two new acquaintances of his were meant to be on camera together. It was in that moment that Nathan realized that he wanted to produce. He reached out to long time friend Conor Stalvey with Giftshop Productions and decided to partner up for what would be their first creative effort together.

While speaking with Nathan during their shoot at our Brooklyn soundstage he went on to explain what drives him to collaborate: "I like finding hidden talents in everyday ordinary people. I personally feel as though a lot of people don't receive the credit for how great they can be and filming projects like this just really brings out the best in everyone involved!"  All the elements were there. The concept for the video came to life organically with the combination of choreographed dance alongside a live artist painting a mural in the background while Mikaella performed her song. With a minimal approach and a diverse pool of talent, we look forward to seeing how this joint labor of love turns out.

Maggie Rogers // On+Off

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Just before Thanksgiving rolled around we had a last minute shoot with Smokestack Films for a new music video for up and coming singer/producer, Maggie Rogers' new track 'On+Off.'  Maggie, fresh out of NYU recently made her way onto the scene virtually overnight after a video went viral of Pharrel Williams listening to her track, "Alaska" at his masterclass at NYU's Clive Davis institute back in February. He was speechless to say the least. Since then, she has put out a couple of music videos, played a handful of shows around NY and is now currently embarking upon her first big national tour, most dates of which happen to already be sold out. Maggie and her production team went in a more stripped down direction for this video at our Brooklyn soundstage, bringing in a small crew of dancers along with some whimsical choreography and some excellent use of minimal lighting to make use of our giant Cyclorama. Take a look here!

Smokestack Films // Maggie Rogers

Just before Thanksgiving rolled around we had a last minute shoot with Smokestack Films for a new music video for up and coming singer/producer, Maggie Rogers. Maggie, fresh out of NYU recently made her way onto the scene after a video went viral of Pharrel Williams listening to her track, "Alaska" at his masterclass at NYU's Clive Davis institute back in February. Since then, she has put out a couple of music video Studio and will soon be embarking upon her first big tour. For this music video for her latest single, she brought in a crew of dancers along with some whimsical choreography and some excellent use of lighting to make use of our giant Cyclorama. 

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Cheap Labor Productions / Retail Space

Cheap Labor Productions came in last week to work on some final photo shots for Brooklyn based band Retail Space's visual album. The team have basically made a series of music videos for each song to be released as concept piece about drowning. Was a pleasure watching their vision come to life on set.

photo shots for Brooklyn

Bright Light Bright Light Music Video

Earlier this year, Bright Light Bright Light shot several music videos as well as the album artwork for his latest album Choreography. Rod Thomas, the face of BLBL, is a Welsh singer/songwriter delivering vibrant synthpop dance hits such as All In The Name featuring vocals by Elton John. Check out the video below and look forward to more this summer!

Bleeker Music Video Release

Canadian alternative rock band Bleeker just released their self-titled debut album last week featuring hit single 'Highway'. The music video, produced by Eleven Seven Music features several scenes shot here in studio with the car driven right inside and onto the cyc. Just one of the awesome benefits of having a ground-floor location! 

http://fivesevenmusic.com/artists/bleeker/

https://www.facebook.com/BleekerOfficial/

 

 

 

It's a Big Hit!! Mihwa Kim - K-Pop Music Video

Hoon Entertainment Inc just released the music video they produced for Korean pop singer Mihwa Kim titled "It's a Big Hit." We had a small crew and about 15-20 dancers in the studio for the day shooting various combinations of choreography. Pretty cool what you can do with some simple lighting and a nice white cyc. They had so much content they made a few versions of the video, check them out below.

http://hoonentertainment.com/main/

Drive-In Music Video

Street level access means more than just a super efficient load-in and load-out. You can drive right onto our Cyc and use the car as a prop. Recently Eleven 7 Music was in the studio shooting a music video for one of their artists new singles set for release next month. The crew brought in a Dodge Challenger which was already pretty cool. Throw in some dancing, a projector, and some fast music and this video was looking pretty hot. 

http://elevensevenmusic.com/

Urban Outfitters+Legs Media+Milk Makeup+Samantha Urbani

Shot entirely on our stage, in collaboration with Legs Media, Urban Outfitters and Milk Makeup, pop singer Samantha Urbani co-directed the music video to her latest single 'U Know I Know' alongside Georgie Greville. Shot at Be The video follows Urbani through a dreamlike set as she goes about her morning routine with the help of some eccentric characters, vibrant costumes, and groovy dance moves. Despite production being interrupted by a blizzard, the video was shot in one weekend. 

Driven by creativity and designed by industry insiders, Milk Makeup is inspired by our home; Milk. A cultural hub in NY and LA, that sits at the crossroads of fashion, music, photography, art and film. A place where trends are born and a platform for the next generation. Milk Makeup is fun, eco-conscious and cool. Their multifunctional, high-tech formulas are built for the girl on the go who spends less time getting done up, more time getting stuff done. http://milkmakeup.com/

Founded out of the creative hub of Milk Studios, LEGS is a production company representing a one of a kind roster of progressive, genre defying directors. Pushing the creative boundaries of film, commercial, music video, experiential and interactive installations, LEGS thrives on reinventing cinematic conventions and exploring alternatives to traditional narratives by bringing the artist’s eye to all that we do. With their growing reputation as a home to nurture and develop groundbreaking talent, combined with the exceptional facilities at MILK, LEGS has become a destination where commercial filmmaking is reimagined for the entertainment and advertising industries. http://welcometolegs.com/

 

 

 

Shazam Sessions with CHVRCHES

Electro Pop trio CHVRCHES graced our cyclorama to perform their latest single 'Leave A Trace' for Shazam Sessions, a live music series the Shazam app has been producing. The band's new album Every Open Eye just dropped earlier this week and it is killer! We were thrilled to have them shoot here with us. The set was simple, but really effective: a huge floral backdrop with holes cut in it to let the light through and flowers scattered over the ground and their sound equipment. Check out the video below, download Shazam because its awesome, and start streaming CHVRCHES on repeat because they'll change your life.

www.chvrch.es

www.shazam.com



Wonderkiss "Won't Lay Down"

Artist and director Tim Okamura came to Be Electric to shoot a video for Wonderkiss, a collaborative side project of solo artists Tk Wonder and Kissey Asplund (aka Kissey). Their new song "Won't Lay Down," featured some really interesting costumes (and sounds of course), and you can check out the rest of their equally cool tunes at their Soundcloud.

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   Be Electric :: An affordable video, and  photo studio Brooklyn , NYC. We are a full service studio with equipment included and many amenities. Check out our site today. 

 

Be Electric :: An affordable video, and photo studio Brooklyn, NYC. We are a full service studio with equipment included and many amenities. Check out our site today. 

SVE comes to Be Electric

This past June, musician SVE came to Be Electric with one thing in mind...make a sweet music video. And that she did. Directed by Mel Soria, with director of photography Chris Newhard and produced by Kyle Patrick, SVE turned up the volume and put on a show. Featuring choreography by Alyssa Vacco, SVE and her team of dancers brought the energy, with some of them even flying through the air! Check out SVE's official site.

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Be Electric :: An affordable video, and photo studio Brooklyn, NYC. We are a full service studio with equipment included and many amenities. Check out our site today.