bushwick studio

Moxy Hotel // Video Project

Director Coco and Julian Muller came together recently to shoot a wonderful video piece at our sound stages for Moxy Hotels. The behind the scenes photos have been overwhelming gorgeous and color oriented. Moxy had quite the crew come together to make this amazing shoot happen, ranging from celebrity makeup artist Romero Jennings (@romerojennings) who created some  magical looks on model/musican Alix Brown, to Adin Walker's dynamic choreography and movement. The video will be dropping in a few short weeks and we can't wait to show you it!

Until then, feast your eyes upon these amazing pictures and get excited about seeing the end result very soon!

 

 

 

Damn Joan // School Shootings Video

We recently had Damn Joan with Gay Against Guns in our studios shooting a video about the recent and prominent issue of gun violence in our school's across America. 

"In partnership with Gays Against Guns and our graceful director Sara Nell McDowell, you helped create a moving piece that brings forth the alarming prevalence of school gun violence in this country, while also holding space for those who have lost their lives to it on this this powerful day -- April 20th, 2018. 

This was made in honor of the 19th anniversary of Columbine and in action with today's National School Walkout, just 64 days after Parkland. " - Lauren Teng & The Damn Joan Family 

Checkout their website to share the video and view their interview by GAG about the piece online at  damnjoan.com/schoolshootings .

 

 

As well check out both companies Social Media for further information and pieces on the matter.  

Twitter: @gagnoguns

IG: @gaysagainstgunsny

Twitter: @Damn_Joan

IG : @damnjoan

Final Product // Lila Music Video

Last month we did a feature on a music video for the group Lila. It was Directed and Produced by  Stefano Pennisi, before hand he answered some questions for us regarding the project! He mentioned in his initial interview, "The end result is really something special - You are getting all these mixes of bright florescent colors and different cool looks while still feeling like its part of this black void where everything lives within. I think it's pretty unique and I can't wait to share it with everyone."

Well, the time is up people! The final result is here!  Check out the video, send them your love, and let us know your thoughts!

Thank you to the whole team for using our studios for this awesome project. 

Director / Producer: Stefano Pennisi 

Director of Photography: Bernard Hunt 

Production Designer: Kristen Miller 

Talent: Jon Le Sueur, Eli McDuffee, Robin Owens

Editor: Ryan Ivanoff 

 

Glam Shoot // Winky Lux

Recently,  Winky Lux, the indie beauty brand based out of the Lower East Side, here in NYC, had their second shoot in our studios with photographer Matt Coch. They had a furry pal to help market their new launch of the 'Kitten Palette.' We had a quick chat with the creative director, Kate Fernandez about the magic that went in to bringing this campaign to life. 

1. What was the direction or end goal you had for this project?

Kate: Introducing the Kitten Palette - super luxe, super fabulous, super pink. 

2. What was your favorite part of the production?

Kate: Definitely our cat model Dahlia -- the cat had to listen to classical music to get in the zone!

3. Go to equipment or camera for this project?

Kate: Matt shoots with a Canon 1DS. We used the lighting available to us from the studio as well as a pink seamless you had available.

Now for the fun part- check out the the star kitty & some BTS shots!

 

Azaelia Banks // Complex Media

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Complex Media Presents

Azealia Banks

As is tradition, when a new year comes, new resolutions do too. Many resolutions have to do with working out more or eating healthier, all of which in turn help with one's overall mental health. With these thoughts in mind we wanted to highlight a recent project shot by Complex Media at our stages. The video is an eight minute introspective on the world-renowned recording artist Azealia Banks. The piece goes into detail about the limelight that sometimes prevents superstars like herself from being seen as a ‘real person’. This limelight places stars like her in a place where fans may forget that these artists also go through the same day to day struggles as us, as well as some different ones that fans may not be aware of at all. Due to the constant microscope on their daily affairs and pressure to be perfect, as well as constantly pushing out new, riveting work, the burden on these artists is very real. Azealia and the video itself come across as very raw, as you see wide shots of our NYC studio space and the equipment used, while the artist goes into harsh detail about her hardships to find proactive ways to push her mental health forward in a positive way. Her music comes across as very strong and happy, but as stated, she is nothing more than a flawed human like the rest of us. We absolutely love this piece and the new perspective it sheds on not only her life but a lot of entertainment industry big shots lives’. 

In summation, Azealia states “Every day is a difficult time, I’m Azealia Banks.” Thank you to Complex Media for choosing our film production studio, and a big thank you to Azealia for being so honest with the public about such a sensitive subject. We hope each and everyone of you is able to conquer your 2018 resolutions for a better outlook and overall life.

Best of 2017 // Music Video Features

Best of 2017 // Music Video Features

A quick feature on two music videos shot at our studios that made huge leaps and bounds in the music and video world in 2017.

Alvvays "In Undertow" // Jog Films

We recently had the pleasure of opening up our Brooklyn soundstage to Canadian based, indie pop shoegazers, Alvvays to shoot a music video for their new single, "In Undertow". The band joined forces with Director/Filmmaker, Joe Garrity and his team at Jog Films to bring this rather ambitious concept to life that front woman, Molly Rankin describes as “aquacosmic psych meets public access TV,”

The setup consists of a homemade revolving stage with an infinity mirror built into the center, minimal lighting and some steady-cam trickery all enclosed by a panoramic projector screen displaying a slew of animations from 4 separate projectors stitching it all together. To add even more dimension, they created an epic low-fi wash over the entirety of the video with the use of an old VHS camcorder against the projections to create an endless feedback loop. It was Garrity's goal to capture the length of the video in as few shots as possible with the use of timing and some well executed choreography from the band. The end result is quite beautiful and trippy to say the very least.

"In Undertow" is the first single to be released off of their new record, "Antisocialites", which is set to drop on Polyvinyl Records in early September.

Check out the video here

                                               ~words & photos by: Justin Buschardt~

Paper & Posture Mag // NYC Pride Collaboration

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There's quite possibly nothing more refreshing than seeing two different publications come together to create something to celebrate a common bond. We had our friends at Paper and Posture Magazine join forces in our Brooklyn studio rental space to produce a piece just in time for NYC Pride focusing on the gender-fluid future. In this photo series, they embrace the wide gender spectrum by highlighting 18 creative individuals with an interview for each to share their unique stories and the mark they continue to leave on the community. 

This hyper-colorful shoot explored these personalities with minimal lighting and the use of mostly found objects that the crew repurposed to use for their amazing set. There was definitely a fine line between retro and futuristic elements used to create the overall aesthetic on our Soundstage. The layering of this DIY set with the over the top costume design really made this project pop in a rather exciting way! Check out the full story here.

Producer and Posture Editor in Chief = Winter Mendelson / @winter.e.m

Interviewer/Writer and Arts Editor = Maya Harder Montoya @mayaceleste

Photographer = Ryan Burke / @ryburk of Kreative Kommune / @kreativekommune

Senior Photo Director = Asher Torres / @ashertorresphotography

Photo Director = Ryan Bevans / @ryanbevans

Set Designer = Mo Pepin / @mostafapep

BTS Photos = Justin Buschardt

Pop Sugar // NYC Power Couples

Back in March we had Pop Sugar on site at our photo studio rental space filming a piece on NYC entrepreneurs and their experience working together while being together romantically. They teamed up with LA based Paige Denim who not only styled the shoot, but helped to fund the collaboration. The overall approach to the shoot was fairly simple with minimal lighting against our cyclorama wall to keep a tight focus on the subjects. Check out the final product here!

Hypnotic Brass Ensemble // "Mary"

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 Throughout the course of history we've all been exposed to a handful of "family bands" whether it be such names as The Jackson 5, Hanson or The Partridge Family.  The Hypnotic Brass Ensemble, also known as the "Bad Boys of Jazz" are simply on a whole other level when it comes to the term. Originally based out of Chicago, this group consists of 8 brothers who all grew up in the same household, each playing horn instruments since they were old enough to hold onto one. Though they played together throughout their childhood with their dad, Phil Cohran, it wasn't until the early 2000's that they formed what is now the Hypnotic Brass Ensemble. Aside from having nearly 10 studio albums under their belt, they've accompanied a list of influential artists on record as well as on stages across the world. They've performed with the likes of Wu Tang Clan, Mosdef, Gorillaz, De La Soul, The B-52's, Erykah Badu, Childish Gambino and perhaps most fondly, the late Prince.

The band joined us at our Brooklyn soundstage this week to shoot a video for their new breezy summer single, "Mary". When trumpet player, Yosh told us they were all brothers it was easy to assume that he just meant they were very close friends that grew up together. Something about the idea of 8 siblings playing music together successfully all those years seemed difficult to imagine. He clarified what he meant and from that point on it was very apparent that they were in fact family. Everything from the way they moved and played together, the warm way they joked around and especially the way the backed each other up when it came to creative input for the video process. Everything they did seemed to be framed with a certain kind of harmony that only siblings have the ability to share.

The set was fairly minimal, showcasing the band in black suits against our white cyclorama wall accompanied by their instruments and even our very own piano that usually lives in our bathroom. Some of the members had their children join in on the fun wearing matching attire while making their film debut. We even had a friend of the studio come by with his well-trained Doberman Pinscher, Lincoln to make a special appearance for the final scene. We are definitely looking forward to seeing the final product. For now, catch them on tour in a city near you!

Pop Sugar // NYC Power Couples

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We recently had the opportunity to work with one of NYC's go-to sources for pop culture and celebrity news, Pop Sugar, at our Brooklyn soundstage. They teamed up with Los Angeles based Paige denim to style the shoot along with producer Lauren Sofair to do a collaborative piece about power couples in the city. The idea is that each couple sits down face to face and takes turns interviewing one another on their experience and what it's like to work together. Since nothing is scripted, they along with the audience get a pretty good insight as to what the others true thoughts are on the topic. The crew kept things pretty simple as far as their setup went on our cyclorama. Some minimal lighting, a few chairs and decor helped keep the focus on the subject for this fun piece that should be online soon for your viewing pleasure.

Mikaella Ashley // Rockabye Acres Productions

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We recently had up and coming singer/songwriter Mikaella Ashley into our studio rental space to shoot her very first music video for her single called 'Me Encanta'. Mikaella has been in the entertainment world for awhile now but mainly spent her time focusing on acting. After appearing in a handful of films along with a TV movie, she decided it was time to shed some light on her musical talents.  In 2016, she put out her first single called 'Give It A Try' and has been juggling the process of writing new music and acting ever since.

The thought of a music video didn't come along until one day when Mikaella was on set for a new pilot and met producer Nathan Holsenback, who happened to be working grip for the shoot. They immediately hit it off and stayed in touch. The following week, Nathan met Bronx based mural artist Ian Sullivan at a video shoot, and it immediately struck him that these two new acquaintances of his were meant to be on camera together. It was in that moment that Nathan realized that he wanted to produce. He reached out to long time friend Conor Stalvey with Giftshop Productions and decided to partner up for what would be their first creative effort together.

While speaking with Nathan during their shoot at our Brooklyn soundstage he went on to explain what drives him to collaborate: "I like finding hidden talents in everyday ordinary people. I personally feel as though a lot of people don't receive the credit for how great they can be and filming projects like this just really brings out the best in everyone involved!"  All the elements were there. The concept for the video came to life organically with the combination of choreographed dance alongside a live artist painting a mural in the background while Mikaella performed her song. With a minimal approach and a diverse pool of talent, we look forward to seeing how this joint labor of love turns out.

Elephant Media // The Dental Dating Game

We had the chance to sit down and talk with writing partners Cory and Brian of Elephant Media. These two are the brains behind this charming commercial for Long Island based, Pure Dental who are known for their spa-like treatment at an affordable rate. Elephant media has actually shot two commercials for this company previous to this at our Bushwick soundstage and have since built a strong relationship with Pure Dental based on trust and creative liberty.   

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  This time around, it was their goal to draw their audience in with marketing that would not only inform but make them laugh as well. It's not necessarily common to see a commercial about dentistry that has this ability, so it was important for them to take a fresh approach. "In the end It's all about having fun, and if it makes us laugh, we feel like we're doing something right." They mentioned that since their first commercial dropped, Pure Dental's bookings have tripled which is something to be proud of and also proof that thinking outside of the box is quite effective in this case. For this particular shoot, they were inspired by the good old fashioned, "Dating Game" show, creating well thought out characters in more of a modern light.

Check out their finished piece here,