bushwick

Moxy Hotel // Video Project

Director Coco and Julian Muller came together recently to shoot a wonderful video piece at our sound stages for Moxy Hotels. The behind the scenes photos have been overwhelming gorgeous and color oriented. Moxy had quite the crew come together to make this amazing shoot happen, ranging from celebrity makeup artist Romero Jennings (@romerojennings) who created some  magical looks on model/musican Alix Brown, to Adin Walker's dynamic choreography and movement. The video will be dropping in a few short weeks and we can't wait to show you it!

Until then, feast your eyes upon these amazing pictures and get excited about seeing the end result very soon!

 

 

 

Damn Joan // School Shootings Video

We recently had Damn Joan with Gay Against Guns in our studios shooting a video about the recent and prominent issue of gun violence in our school's across America. 

"In partnership with Gays Against Guns and our graceful director Sara Nell McDowell, you helped create a moving piece that brings forth the alarming prevalence of school gun violence in this country, while also holding space for those who have lost their lives to it on this this powerful day -- April 20th, 2018. 

This was made in honor of the 19th anniversary of Columbine and in action with today's National School Walkout, just 64 days after Parkland. " - Lauren Teng & The Damn Joan Family 

Checkout their website to share the video and view their interview by GAG about the piece online at  damnjoan.com/schoolshootings .

 

 

As well check out both companies Social Media for further information and pieces on the matter.  

Twitter: @gagnoguns

IG: @gaysagainstgunsny

Twitter: @Damn_Joan

IG : @damnjoan

Azaelia Banks // Complex Media

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Complex Media Presents

Azealia Banks

As is tradition, when a new year comes, new resolutions do too. Many resolutions have to do with working out more or eating healthier, all of which in turn help with one's overall mental health. With these thoughts in mind we wanted to highlight a recent project shot by Complex Media at our stages. The video is an eight minute introspective on the world-renowned recording artist Azealia Banks. The piece goes into detail about the limelight that sometimes prevents superstars like herself from being seen as a ‘real person’. This limelight places stars like her in a place where fans may forget that these artists also go through the same day to day struggles as us, as well as some different ones that fans may not be aware of at all. Due to the constant microscope on their daily affairs and pressure to be perfect, as well as constantly pushing out new, riveting work, the burden on these artists is very real. Azealia and the video itself come across as very raw, as you see wide shots of our NYC studio space and the equipment used, while the artist goes into harsh detail about her hardships to find proactive ways to push her mental health forward in a positive way. Her music comes across as very strong and happy, but as stated, she is nothing more than a flawed human like the rest of us. We absolutely love this piece and the new perspective it sheds on not only her life but a lot of entertainment industry big shots lives’. 

In summation, Azealia states “Every day is a difficult time, I’m Azealia Banks.” Thank you to Complex Media for choosing our film production studio, and a big thank you to Azealia for being so honest with the public about such a sensitive subject. We hope each and everyone of you is able to conquer your 2018 resolutions for a better outlook and overall life.

Best of 2017 // Music Video Features

Best of 2017 // Music Video Features

A quick feature on two music videos shot at our studios that made huge leaps and bounds in the music and video world in 2017.

St. Vincent // All Ages Productions

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A few weeks back we had Philly based visual artist, Alex Da Corte join forces with All Ages Productions at our Brooklyn soundstage to shoot a hyper modern, color drenched video for "New York", the charming new single from  the one and only St. Vincent. Alex Da Corte is known for his installation work that has appeared at the Secession in Vienna along with the Whitney Museum in New York. He has collaborated with a number of other artists and musicians, incorporating his visuals into their music and eventually crossing the line into video work and directing. When he was approached by Annie Clark (St.Vincent) a while ago about working together, it was a no-brainer as he was also a big fan of hers.

Most of the video was shot in our studio rental space while the remainder was on location in Manhattan. The beautiful sets where built on site in-between scenes by Alex and his talented art department. The minimal yet incredibly intoxicating world they created fits in nicely to "New York" as it's already a fairly stripped down song in comparison to the rest of St. Vincent's work. For more info on the making of the video, check out this interview with our friends over at Pitchfork. Enjoy!

Words & Photos by Justin Buschardt

 

 

Kamal Ahmed // "The Martyr Maker"

NYC based actor/director, Kamal Ahmed and and his crew stopped into our video production studio for a few hours to wrap up some final shots for his new feature, "The Martyr Maker". Cinematographer Scott Cramer took advantage of our rental studio's handsome exterior along with basically every corner inside of our space while using only a very minimal lighting set up.. They basically used every area aside from the actual cyclorama wall. The talent ranged from age 9 to 65, creating a different sort of dynamic then we tend to see at our photography studio on a day to day basis. 

Kamal and his film crew setting up the shot in front of the studio.

Ed-Ape / Stones Throw Records

Ed-Ape is a pretty sweet guy, but he's also one bad dude.

MC/Producer extraordinaire, Ed-Ape rented out our Bushwick film and photo studio this weekend to shoot a music video for his upcoming single with Stones Throw Records. Ed-Ape is known for his comedic approach to independent hip hop and definitely made that clear with his time here at our photo studio. The crew was awesome and they were working with a hilarious concept right here in our Bushwick film and photography studio! Not for the faint of heart . 

Time Inc. // IKEA

Time Inc came in to produce a series of videos at our video and photo studios for a new line of products from IKEA. Each look was created in our NYC based film studios in 28 minute shots that will be sped up into a stylized hyper lapse to help show their customers different ways to style a bedroom using different variations in our video production studios with their products. This technique was definitely the first we've seen in our photography and video studio rentals. The set was lit with our in house grip and electric film equipment and shot on our camera equipment packages. Nice to see that they were able to achieve this without the use of green screen or CGI. Coming soon!

Time Inc using our film studio/soundstage to shoot a time lapse for IKEA furniture .

Sensorium Works // George Saunders // VR Adventures

NYC's very own Sensorium Works came in for a rather extraordinary green screen production, shot entirely in 360 virtual reality for a short film based on writer, George Saunders upcoming novel,  'Lincoln In The Bardo'. Before coming into our photo studio in Brooklyn, their team was out on location at a local graveyard where they shot and mapped out what would the setting for the film with director, Graham Sack. Once in the studio, everything had to be precise so the placement would line up perfectly on green screen. You can tell that this crew was well versed in this process as they certainly made it look easy throughout their few days with us at the studio. Looking forward to see the final product in this interactive film experience.

Iris Media Works

Iris Media Works transformed our studio into a massive set that felt just like home for their commercial for a new independent insurance company. Not sure how they managed to pull off such an intricate build in only a day, but it certainly made for some beautiful shots. Check it out here.

 

Kafka, the studio pup surveying the scene the night before the shoot.

Kafka, the studio pup surveying the scene the night before the shoot.

Barkbox in the House

Be Electric - We had the joy of hosting Barkbox and their team of furry friends to shoot their promotional campaign. Barkbox is an online service for dog owners that delivers a box of goodies including special treats, toys and care each month based on different themes. Not only did the team have to direct the actors through each scene, but the k-9 talent as well. We've never seen such a well behaved cast. 

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Bright Light Bright Light Music Video

Earlier this year, Bright Light Bright Light shot several music videos as well as the album artwork for his latest album Choreography. Rod Thomas, the face of BLBL, is a Welsh singer/songwriter delivering vibrant synthpop dance hits such as All In The Name featuring vocals by Elton John. Check out the video below and look forward to more this summer!

Back 2 Blonde TV Spot

Case Agency partenered up with Everpro and Beth Klein Productions to film this vibrant commercial for Back 2 Blonde root concealer. 

Be Electric is a photo studio, film studio and full service equipment rental house; a one-stop shop for all your photo and video production needs.

It's a Big Hit!! Mihwa Kim - K-Pop Music Video

Hoon Entertainment Inc just released the music video they produced for Korean pop singer Mihwa Kim titled "It's a Big Hit." We had a small crew and about 15-20 dancers in the studio for the day shooting various combinations of choreography. Pretty cool what you can do with some simple lighting and a nice white cyc. They had so much content they made a few versions of the video, check them out below.

http://hoonentertainment.com/main/

Drive-In Music Video

Street level access means more than just a super efficient load-in and load-out. You can drive right onto our Cyc and use the car as a prop. Recently Eleven 7 Music was in the studio shooting a music video for one of their artists new singles set for release next month. The crew brought in a Dodge Challenger which was already pretty cool. Throw in some dancing, a projector, and some fast music and this video was looking pretty hot. 

http://elevensevenmusic.com/

Proclamation Punctuation: A Fashion Film

Sewra Kidane saw her creative vision come to life this week at Be Electric. Her latest project Proclamation Punctiation is sure to make waves. Bold, elegant, and powerful, Ayo Jackson was perfectly cast. Everything from the lighting to the outfits to the props were all crafted specifically for this film and they all complement each other perfectly. Shot on our in-house RED Epic Dragon.

Conceptual Dance Video

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brooklyn soundstage - If you made it to Barclay's Center last weekend for Maxwell's Valentines Day concert, you might recognize these dancers. Filmmakers Kristjan Thorgeirsson and Matthew Mendelson were in the studio shooting this beautiful choreography which would be projected as a backdrop at the show. The dancers, Annellyse Munroe and Lloyd Boyd, had great chemistry and were just incredible to watch. Check out some of these shots from behind the scenes!               www.matthewmendelson.com                    www.annellysemunroe.com  

Lay's "Tough Decisions With Anna Faris"

Last month, Lay's Potato Chips shot a handful of short videos at Be Electric Studios to promote their latest campaign, Flavor Swap, where chip lovers everywhere are able to cast their vote and decide which flavor stays and which flavor goes. The "Tough Decisions with Anna Faris" videos feature actress/comedian Anna Faris as she taste tests each flavor interview-style and is forced to choose between them... as you can see in the clips below, the decision wasn't too easy... yet very entertaining! The shoot, which we painted our cyclorama yellow for, was produced by Spears & Arrows and directed by John Grammatico. Check out more work by Spears & Arrows here: http://www.spearsandarrows.tv/.

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Urban Outfitters+Legs Media+Milk Makeup+Samantha Urbani

Shot entirely on our stage, in collaboration with Legs Media, Urban Outfitters and Milk Makeup, pop singer Samantha Urbani co-directed the music video to her latest single 'U Know I Know' alongside Georgie Greville. Shot at Be The video follows Urbani through a dreamlike set as she goes about her morning routine with the help of some eccentric characters, vibrant costumes, and groovy dance moves. Despite production being interrupted by a blizzard, the video was shot in one weekend. 

Driven by creativity and designed by industry insiders, Milk Makeup is inspired by our home; Milk. A cultural hub in NY and LA, that sits at the crossroads of fashion, music, photography, art and film. A place where trends are born and a platform for the next generation. Milk Makeup is fun, eco-conscious and cool. Their multifunctional, high-tech formulas are built for the girl on the go who spends less time getting done up, more time getting stuff done. http://milkmakeup.com/

Founded out of the creative hub of Milk Studios, LEGS is a production company representing a one of a kind roster of progressive, genre defying directors. Pushing the creative boundaries of film, commercial, music video, experiential and interactive installations, LEGS thrives on reinventing cinematic conventions and exploring alternatives to traditional narratives by bringing the artist’s eye to all that we do. With their growing reputation as a home to nurture and develop groundbreaking talent, combined with the exceptional facilities at MILK, LEGS has become a destination where commercial filmmaking is reimagined for the entertainment and advertising industries. http://welcometolegs.com/

 

 

 

Mizuno Wave Video Release

To Wave Or Not To Wave...

After an incredible amount of post-production, Mizuno Running North America has finally posted the commercial shot entirely on our greenscreen stage. It's hard to believe the entire thing was shot indoors and in one place! The animation in here is astounding, we're so impressed with what they did, and so happy they filmed it here with us. Check it out!

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