brooklyn soundstage

Moxy Hotel // Video Project

Director Coco and Julian Muller came together recently to shoot a wonderful video piece at our sound stages for Moxy Hotels. The behind the scenes photos have been overwhelming gorgeous and color oriented. Moxy had quite the crew come together to make this amazing shoot happen, ranging from celebrity makeup artist Romero Jennings (@romerojennings) who created some  magical looks on model/musican Alix Brown, to Adin Walker's dynamic choreography and movement. The video will be dropping in a few short weeks and we can't wait to show you it!

Until then, feast your eyes upon these amazing pictures and get excited about seeing the end result very soon!

 

 

 

Pepsi Bubbly GIF // Neil Patrick Harris

Recently we had Pepsi at our studios to shoot their new campaign for their new product, Bubly tonic drinks! They did something different this time around--they built a several sets, all to shoot a series of GIF's featuring Neil Patrick Harris. They are hilarious! You can download them to your phone as a set or just choose a few of your favorites. The gifs relate to all and any situations the product might appear in, plus they show you all the new flavors. Check them out at https://giphy.com/bublywater. Here are some screenshots to act as previews in the meantime! Thanks for using our studios, Pepsi! We can't wait to try these new bubly waters! So many flavors and colors- oh my! 

 

 

Azaelia Banks // Complex Media

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Complex Media Presents

Azealia Banks

As is tradition, when a new year comes, new resolutions do too. Many resolutions have to do with working out more or eating healthier, all of which in turn help with one's overall mental health. With these thoughts in mind we wanted to highlight a recent project shot by Complex Media at our stages. The video is an eight minute introspective on the world-renowned recording artist Azealia Banks. The piece goes into detail about the limelight that sometimes prevents superstars like herself from being seen as a ‘real person’. This limelight places stars like her in a place where fans may forget that these artists also go through the same day to day struggles as us, as well as some different ones that fans may not be aware of at all. Due to the constant microscope on their daily affairs and pressure to be perfect, as well as constantly pushing out new, riveting work, the burden on these artists is very real. Azealia and the video itself come across as very raw, as you see wide shots of our NYC studio space and the equipment used, while the artist goes into harsh detail about her hardships to find proactive ways to push her mental health forward in a positive way. Her music comes across as very strong and happy, but as stated, she is nothing more than a flawed human like the rest of us. We absolutely love this piece and the new perspective it sheds on not only her life but a lot of entertainment industry big shots lives’. 

In summation, Azealia states “Every day is a difficult time, I’m Azealia Banks.” Thank you to Complex Media for choosing our film production studio, and a big thank you to Azealia for being so honest with the public about such a sensitive subject. We hope each and everyone of you is able to conquer your 2018 resolutions for a better outlook and overall life.

Best of 2017 // Music Video Features

Best of 2017 // Music Video Features

A quick feature on two music videos shot at our studios that made huge leaps and bounds in the music and video world in 2017.

Charlene Kaye // "Cheshire Kitten"

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A few months back we had the pleasure of opening up our Brooklyn soundstage to NYC based songwriter, Charlene Kaye to shoot a music video for her future-funk track, "Cheshire Kitten". The song is exploring the many sides that we has individuals take on and the roles that we play under different circumstances and experience. "We’re multi-faceted creatures, and one can be many contradictory things at the same time. Lyrically, that opened up a lot of questions and ideas about what it means to be a woman, and how we can be breadwinners and we can be sexual; we can be aggressive, delicate, soft. And it doesn’t just apply to women. I think that men should and can embrace all of those contradictory impulses within them, too." 

Charlene worked with friend/choreographer Jadee Nikita with an old vogue style dance that was made popular in the Harlem ballroom scene back in the 1960's. Throughout the shoot she is wearing a handmade suit made of iridescent cellophane which, much like the theme of the song, is constantly changing based on the movement within each environment along with the way the lights hit. Overall, the set design was pretty bare bones, using Leko spotlights at ground level along with some beautiful colors across our cyclorama for Charlene to dance across. The steadycam operator followed her every move adding a fluid energy to an already exciting performance. To learn a bit more about Charlene Kaye and her process, check out this awesome interview with Hollywood Life here

UNIQLO // KYLE NYC

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Last week we had the pleasure of having KYLE NYC into our Brooklyn soundstage to shoot a new campaign for UNIQLO and their upcoming fall line. KYLE is an NYC based Production company who take great pride in being primarily owned and operated by women and minorities. Their team of creatives, directors, editors, and effects artists take on everything from film to commercial and editorial work.

The overall vibe of this shoot at our studio rental space was stripped down and playful, sharing some new looks while keeping it light on set. Check back soon for the final product!

 

 

Paper & Posture Mag // NYC Pride Collaboration

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There's quite possibly nothing more refreshing than seeing two different publications come together to create something to celebrate a common bond. We had our friends at Paper and Posture Magazine join forces in our Brooklyn studio rental space to produce a piece just in time for NYC Pride focusing on the gender-fluid future. In this photo series, they embrace the wide gender spectrum by highlighting 18 creative individuals with an interview for each to share their unique stories and the mark they continue to leave on the community. 

This hyper-colorful shoot explored these personalities with minimal lighting and the use of mostly found objects that the crew repurposed to use for their amazing set. There was definitely a fine line between retro and futuristic elements used to create the overall aesthetic on our Soundstage. The layering of this DIY set with the over the top costume design really made this project pop in a rather exciting way! Check out the full story here.

Producer and Posture Editor in Chief = Winter Mendelson / @winter.e.m

Interviewer/Writer and Arts Editor = Maya Harder Montoya @mayaceleste

Photographer = Ryan Burke / @ryburk of Kreative Kommune / @kreativekommune

Senior Photo Director = Asher Torres / @ashertorresphotography

Photo Director = Ryan Bevans / @ryanbevans

Set Designer = Mo Pepin / @mostafapep

BTS Photos = Justin Buschardt

Mac Demarco // Pitchfork Live

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In celebration of Mac Demarco's new album, "This Old Dog", our friends over at Pitchfork thought it'd be a nice gesture to film a live stream performance at our very own Brooklyn soundstage on Monday evening. Before long our studio was filled with some of the bands friends and fans to provide more of an authentic feel to the whole playing to an audience of people at home tuning in on their computers and/or other respective electronic devices. About a quarter of the way through the set, Mac even invited everyone in the studio to come up and sit down around the band to make themselves more comfortable. It was quite the intimate evening of sharing new music along with some hilarious antics in honor of the latest album that dropped just last week. 

This marked the first live stream session we've hosted at our photo studio rental space with Pitchfork and we could not be happier with the results. The set up was fairly straightforward with minimal lighting, some fog and the camera crew surrounding the stage for multiple angles while the band played on our stage in front of some multicolored flats. There was a small team in our back office editing video and cutting shots on the spot for your viewing pleasure. If you missed the actual live stream, don't worry; it's up and available for you to watch here. Grab some popcorn and a beer and enjoy the show!

words and photos by: Justin Buschardt

Pussy Riot // Teen Vogue

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Last month we had front woman, Nadya Tolokonnikova of Russian feminist punk band/art collective, Pussy Riot at our Brooklyn soundstage to shoot a conceptual video with artists Jessie Askinazi and Claire Christerson, in support of the East Los Angeles Women's Center (ELAWC). This collaboration titled "Clusters" featured on Teen Vogue is intended to bring awareness to the potential financial cuts to programs that are dedicated to helping women who have been sexually assaulted as well as survivors of domestic violence. Despite the staggering statistics of abuse throughout our country, the Trump administration proposed to cut all 25 grants under the Violence Against Women Act back in March, which would in turn directly affect funding for the many programs that serve to help these victims.

During her interview with Teen Vogue, Nadya speaks up about her inspiration for this project and the fact that getting rid of these institutions simply puts peoples lives in jeopardy. "I'm angry that instead of protecting our rights the government are ceasing them. I'm sick of it." With an ever growing list of provocative demonstrations and politically charged music, Nadya is probably best known for her group's 2012 guerrilla performance in a church protesting President Vladimir Putin and the church's support of his presidential campaign. This resulted in a 2 year prison sentence for her as well as another member of the all girl group after being charged for "hooliganism". In turn, Pussy Riot became an international symbol of Putin's crackdown on free speech. This of course carries over to our current situation that seems to be unfolding under the rise of Trump in their previous video depiction called, "Make America Great Again".

To watch this moving piece shot at our photo studio rental space and learn more about it's origins check out the full article here.

Hypnotic Brass Ensemble // "Mary"

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 Throughout the course of history we've all been exposed to a handful of "family bands" whether it be such names as The Jackson 5, Hanson or The Partridge Family.  The Hypnotic Brass Ensemble, also known as the "Bad Boys of Jazz" are simply on a whole other level when it comes to the term. Originally based out of Chicago, this group consists of 8 brothers who all grew up in the same household, each playing horn instruments since they were old enough to hold onto one. Though they played together throughout their childhood with their dad, Phil Cohran, it wasn't until the early 2000's that they formed what is now the Hypnotic Brass Ensemble. Aside from having nearly 10 studio albums under their belt, they've accompanied a list of influential artists on record as well as on stages across the world. They've performed with the likes of Wu Tang Clan, Mosdef, Gorillaz, De La Soul, The B-52's, Erykah Badu, Childish Gambino and perhaps most fondly, the late Prince.

The band joined us at our Brooklyn soundstage this week to shoot a video for their new breezy summer single, "Mary". When trumpet player, Yosh told us they were all brothers it was easy to assume that he just meant they were very close friends that grew up together. Something about the idea of 8 siblings playing music together successfully all those years seemed difficult to imagine. He clarified what he meant and from that point on it was very apparent that they were in fact family. Everything from the way they moved and played together, the warm way they joked around and especially the way the backed each other up when it came to creative input for the video process. Everything they did seemed to be framed with a certain kind of harmony that only siblings have the ability to share.

The set was fairly minimal, showcasing the band in black suits against our white cyclorama wall accompanied by their instruments and even our very own piano that usually lives in our bathroom. Some of the members had their children join in on the fun wearing matching attire while making their film debut. We even had a friend of the studio come by with his well-trained Doberman Pinscher, Lincoln to make a special appearance for the final scene. We are definitely looking forward to seeing the final product. For now, catch them on tour in a city near you!

Maggie Rogers // On+Off

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Just before Thanksgiving rolled around we had a last minute shoot with Smokestack Films for a new music video for up and coming singer/producer, Maggie Rogers' new track 'On+Off.'  Maggie, fresh out of NYU recently made her way onto the scene virtually overnight after a video went viral of Pharrel Williams listening to her track, "Alaska" at his masterclass at NYU's Clive Davis institute back in February. He was speechless to say the least. Since then, she has put out a couple of music videos, played a handful of shows around NY and is now currently embarking upon her first big national tour, most dates of which happen to already be sold out. Maggie and her production team went in a more stripped down direction for this video at our Brooklyn soundstage, bringing in a small crew of dancers along with some whimsical choreography and some excellent use of minimal lighting to make use of our giant Cyclorama. Take a look here!

Lay's "Tough Decisions With Anna Faris"

Last month, Lay's Potato Chips shot a handful of short videos at Be Electric Studios to promote their latest campaign, Flavor Swap, where chip lovers everywhere are able to cast their vote and decide which flavor stays and which flavor goes. The "Tough Decisions with Anna Faris" videos feature actress/comedian Anna Faris as she taste tests each flavor interview-style and is forced to choose between them... as you can see in the clips below, the decision wasn't too easy... yet very entertaining! The shoot, which we painted our cyclorama yellow for, was produced by Spears & Arrows and directed by John Grammatico. Check out more work by Spears & Arrows here: http://www.spearsandarrows.tv/.

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