be elecetric studios

Final Product // Lila Music Video

Last month we did a feature on a music video for the group Lila. It was Directed and Produced by Stefano Pennisi, before hand he answered some questions for us regarding the project! He mentioned in his initial interview, "The end result is really something special - You are getting all these mixes of bright florescent colors and different cool looks while still feeling like its part of this black void where everything lives within. I think it's pretty unique and I can't wait to share it with everyone."

Well, the time is up people! The final result is here!  Check out the video, send them your love, and let us know your thoughts!

Thank you to the whole team for using our studios for this awesome project. 

Director / Producer: Stefano Pennisi 

Director of Photography: Bernard Hunt 

Production Designer: Kristen Miller 

Talent: Jon Le Sueur, Eli McDuffee, Robin Owens

Editor: Ryan Ivanoff 

 

Azaelia Banks // Complex Media

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Complex Media Presents

Azealia Banks

As is tradition, when a new year comes, new resolutions do too. Many resolutions have to do with working out more or eating healthier, all of which in turn help with one's overall mental health. With these thoughts in mind we wanted to highlight a recent project shot by Complex Media at our stages. The video is an eight minute introspective on the world-renowned recording artist Azealia Banks. The piece goes into detail about the limelight that sometimes prevents superstars like herself from being seen as a ‘real person’. This limelight places stars like her in a place where fans may forget that these artists also go through the same day to day struggles as us, as well as some different ones that fans may not be aware of at all. Due to the constant microscope on their daily affairs and pressure to be perfect, as well as constantly pushing out new, riveting work, the burden on these artists is very real. Azealia and the video itself come across as very raw, as you see wide shots of our NYC studio space and the equipment used, while the artist goes into harsh detail about her hardships to find proactive ways to push her mental health forward in a positive way. Her music comes across as very strong and happy, but as stated, she is nothing more than a flawed human like the rest of us. We absolutely love this piece and the new perspective it sheds on not only her life but a lot of entertainment industry big shots lives’. 

In summation, Azealia states “Every day is a difficult time, I’m Azealia Banks.” Thank you to Complex Media for choosing our film production studio, and a big thank you to Azealia for being so honest with the public about such a sensitive subject. We hope each and everyone of you is able to conquer your 2018 resolutions for a better outlook and overall life.

Casper // ABC Projects

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We recently had ABC Projects at our Brooklyn soundstage to shoot a new spot for Casper and their awesome new line of mattresses. Casper is an NYC based company that is known for eliminating the need for showrooms and creating an easy way to ship out there state of the art mattresses to their customers with a compact box at a fraction of the price. The shoot itself was fairly stripped down as far as the set design, placing it's main focus on the mattress with the use of a jib operator, some great NYC talents along with some diffused lighting techniques. Always love watching new businesses bring their work to life at our photo studio rental space! Check back soon for the final product.

Charlene Kaye // "Cheshire Kitten"

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A few months back we had the pleasure of opening up our Brooklyn soundstage to NYC based songwriter, Charlene Kaye to shoot a music video for her future-funk track, "Cheshire Kitten". The song is exploring the many sides that we has individuals take on and the roles that we play under different circumstances and experience. "We’re multi-faceted creatures, and one can be many contradictory things at the same time. Lyrically, that opened up a lot of questions and ideas about what it means to be a woman, and how we can be breadwinners and we can be sexual; we can be aggressive, delicate, soft. And it doesn’t just apply to women. I think that men should and can embrace all of those contradictory impulses within them, too." 

Charlene worked with friend/choreographer Jadee Nikita with an old vogue style dance that was made popular in the Harlem ballroom scene back in the 1960's. Throughout the shoot she is wearing a handmade suit made of iridescent cellophane which, much like the theme of the song, is constantly changing based on the movement within each environment along with the way the lights hit. Overall, the set design was pretty bare bones, using Leko spotlights at ground level along with some beautiful colors across our cyclorama for Charlene to dance across. The steadycam operator followed her every move adding a fluid energy to an already exciting performance. To learn a bit more about Charlene Kaye and her process, check out this awesome interview with Hollywood Life here

UNIQLO // KYLE NYC

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Last week we had the pleasure of having KYLE NYC into our Brooklyn soundstage to shoot a new campaign for UNIQLO and their upcoming fall line. KYLE is an NYC based Production company who take great pride in being primarily owned and operated by women and minorities. Their team of creatives, directors, editors, and effects artists take on everything from film to commercial and editorial work.

The overall vibe of this shoot at our studio rental space was stripped down and playful, sharing some new looks while keeping it light on set. Check back soon for the final product!

 

 

Penelope Productions // Pace Salsa Commercial Spot

      Every day is a brand new day at our studio rental space. Without fail, we can count on a new creative team coming into Be Electric to shape something unique, whether it be a fashion shoot, music video, editorial or even a feature film. This week we had Penelope Productions in our Bushwick studio for their first time to shoot a commercial spot for Pace Picante Salsa. Penelope Productions  specialize in creating memorable solutions that are highly customized to reflect a brands particular DNA. On their first day, the art department built out a rather extravagant and colorful set, perfectly stylized for the vibe of the commercial. 

      To keep up with the comedic tradition that we all know and recognize from the previous Pace advertisements over the years, Penelope Productions took that element and pushed it even further. The writing and direction of the concept was not only clever, but a lot of fun too. This NYC Production filled our soundstage with laughter almost throughout the entirety of their shoot. Check back soon for the final product.

PENELOPE PRODUCTIONS - Video and Photo Studio Rentals in Brooklyn NYC

Penelope Production crew having a blast at our studio rental space.