We recently had ABC Projects at our Brooklyn soundstage to shoot a new spot for Casper and their awesome new line of mattresses. Casper is an NYC based company that is known for eliminating the need for showrooms and creating an easy way to ship out there state of the art mattresses to their customers with a compact box at a fraction of the price. The shoot itself was fairly stripped down as far as the set design, placing it's main focus on the mattress with the use of a jib operator, some great NYC talents along with some diffused lighting techniques. Always love watching new businesses bring their work to life at our photo studio rental space! Check back soon for the final product.
A few weeks back we had Philly based visual artist, Alex Da Corte join forces with All Ages Productions at our Brooklyn soundstage to shoot a hyper modern, color drenched video for "New York", the charming new single from the one and only St. Vincent. Alex Da Corte is known for his installation work that has appeared at the Secession in Vienna along with the Whitney Museum in New York. He has collaborated with a number of other artists and musicians, incorporating his visuals into their music and eventually crossing the line into video work and directing. When he was approached by Annie Clark (St.Vincent) a while ago about working together, it was a no-brainer as he was also a big fan of hers.
Most of the video was shot in our studio rental space while the remainder was on location in Manhattan. The beautiful sets where built on site in-between scenes by Alex and his talented art department. The minimal yet incredibly intoxicating world they created fits in nicely to "New York" as it's already a fairly stripped down song in comparison to the rest of St. Vincent's work. For more info on the making of the video, check out this interview with our friends over at Pitchfork. Enjoy!
Words & Photos by Justin Buschardt