be electric

Azaelia Banks // Complex Media

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Complex Media Presents

Azealia Banks

As is tradition, when a new year comes, new resolutions do too. Many resolutions have to do with working out more or eating healthier, all of which in turn help with one's overall mental health. With these thoughts in mind we wanted to highlight a recent project shot by Complex Media at our stages. The video is an eight minute introspective on the world-renowned recording artist Azealia Banks. The piece goes into detail about the limelight that sometimes prevents superstars like herself from being seen as a ‘real person’. This limelight places stars like her in a place where fans may forget that these artists also go through the same day to day struggles as us, as well as some different ones that fans may not be aware of at all. Due to the constant microscope on their daily affairs and pressure to be perfect, as well as constantly pushing out new, riveting work, the burden on these artists is very real. Azealia and the video itself come across as very raw, as you see wide shots of our NYC studio space and the equipment used, while the artist goes into harsh detail about her hardships to find proactive ways to push her mental health forward in a positive way. Her music comes across as very strong and happy, but as stated, she is nothing more than a flawed human like the rest of us. We absolutely love this piece and the new perspective it sheds on not only her life but a lot of entertainment industry big shots lives’. 

In summation, Azealia states “Every day is a difficult time, I’m Azealia Banks.” Thank you to Complex Media for choosing our film production studio, and a big thank you to Azealia for being so honest with the public about such a sensitive subject. We hope each and everyone of you is able to conquer your 2018 resolutions for a better outlook and overall life.

Time Inc. // IKEA

Time Inc came in to produce a series of videos at our video and photo studios for a new line of products from IKEA. Each look was created in our NYC based film studios in 28 minute shots that will be sped up into a stylized hyper lapse to help show their customers different ways to style a bedroom using different variations in our video production studios with their products. This technique was definitely the first we've seen in our photography and video studio rentals. The set was lit with our in house grip and electric film equipment and shot on our camera equipment packages. Nice to see that they were able to achieve this without the use of green screen or CGI. Coming soon!

Time Inc using our film studio/soundstage to shoot a time lapse for IKEA furniture .

Tag Creative gets Dark and Lovely

We had Tag Creative on set the last few days shooting promotional content for Dark and Lovely, a hair product line coming out with some hot new colors this season. Tag is a creative agency that helps clients develop and manage content that will engage with the right audience and bring their brand to life. Follow the link below to see some of their fantastic work and check out some of these behind-the-scenes photos from the shoot... that overhead shot using the dolly and 360 degree track is pretty awesome!

http://www.content.tagcreativeny.com/29532/home

 

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Mob Wives in Bushwick

Left Right TV was shooting for the new season of VH1's Mob Wives today.

"Mob Wives is a docu-soap series which follows the lives of a group of ("according to the federal government") associated women at a crossroads, struggling to establish their own identities and carry on while their loved ones do time for Mob-related activities. Along the way they battle their friends, families, and each other as they try to do what's best for themselves, their children, and their future."

It was a pretty unique shoot; aside from the photo shoot on our cyc, most of the shots are behind-the-scenes documentary style. If the footage ends up on air, you'll actually be able to see some of our hair, make-up, wardrobe, and lounge areas! 

Lights! Camera! Action! (and MORE LIGHTS!)

Last week, director Sigurd Widenfalk came to Be Electric to shoot a video for designer Charles Warren. What a shoot it was. A TON of lights were set up putting Be Electric's 900 amps of power to full use. This is what our 40' cyc is MADE for. Heck, there was even a green screen set-up involved. Combine that with a pair of RED Epic 5K cameras, and this shoot was one for the record books for Be Electric photo studio.

Be Electric :: An affordable video, and photo studio Brooklyn, NYC. We are a full service studio with equipment included and many amenities. Check out our site today. 

Be Electric :: An affordable video, and photo studio Brooklyn, NYC. We are a full service studio with equipment included and many amenities. Check out our site today. 

Jason Ano shoots RED for Red Bull

Jason Ano is one of our in-house DPs, Director and editors. Ano is a new breed of creator that we like to call a finisher- that means he gets the job DONE. A finisher is someone who shoots, directs, edits- a one man band who oversees and executes every aspect of production. Ano has multiple videos with tens of millions of views, including work for Skrillex and A$AP Rocky. Jason is available for hire through Be Electric for in studio or on location work.

Recently, Ano used Be Electric's client lounge as well as the cyc for a video shoot for Red Bull. Using the RED Epic 5K camera, Ano and his crew had a fun day. This camera can do just about anything from stills to IMAX productions. It really is EPIC and full packages with lenses at unbeatable prices are now available at Be Electric for rental. If you need any more proof of how great this machine is check out more of Ano's amazing work on Vimeo.

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  Be Electric :: An affordable video, and photo studio Brooklyn, NYC. We are a full service studio with equipment included and many amenities. Check out our site today.  The most versatile green screen stage rental in Brooklyn.

 

Be Electric :: An affordable video, and photo studio Brooklyn, NYC. We are a full service studio with equipment included and many amenities. Check out our site today. 

The most versatile green screen stage rental in Brooklyn.

No Job Too Big or Too Small

Photographer Brandon Harrison came by for a small test shoot on our BIG cyc! Gotta say, what an interesting look...I've never seen so much white! Looks like they were having fun though. Brandon is also a digital tech and photo assistant. Check out his site!

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  Be Electric :: An affordable video, and photo studio Brooklyn, NYC. We are a full service studio with equipment included and many amenities. Check out our site today.  The most versatile green screen stage rental in Brooklyn.

 

Be Electric :: An affordable video, and photo studio Brooklyn, NYC. We are a full service studio with equipment included and many amenities. Check out our site today. 

The most versatile green screen stage rental in Brooklyn.

Who's Hungry for Dinner (Lab)?

From Dinner Lab's official site: "Dinner Lab is a social dining experiment that unites undiscovered chefs with adventurous diners who are looking for something different from the conventional restaurant experience. Our events bring together a group of interesting strangers around a common table to share cuisine crafted by up-and-coming chefs from all over the country."

It's all that and more. Let me start from the beginning...Here at Be Electric, we prepared for the arrival of the Dinner Lab. A bit of a frenzy is going on between some renovations to the studio and cleaning everything up before Dinner Lab shows up with its crew. Sweeping the floors, painting the cyc, and hanging up artwork. Then Dinner Lab comes in and it's time to arrange tables, chairs, and begin the food prep. It really is a big operation. This goes on for eight days... not that we're complaining! (Thanks again Dinner Lab, for choosing our space for your event!)

After all the preparations, guests start flowing in. At first there is just a few people trickling in, but closer to dinner, there is a line out the door. No doubt the smell of BBQ cooking next to the door has something to do with it. As the guests mingle, they enjoy a cocktail hour before things really get going. On one of the nights, CNBC decided to drop by and do a story on the event adding a whole new level to the excitement.

Everyone is then seated and Dinner Lab describes its mission and introduces the chef of that evening. The food is then brought out course by course, everyone smiling at the culinary journey they are about to go on. Ducking the CNBC video crew, the vibrant aromas, this really was an event to see. So check it out in the pictures below!

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  Be Electric :: An affordable video, and photo studio Brooklyn, NYC. We are a full service studio with equipment included and many amenities. Check out our site today.     

 

Be Electric :: An affordable video, and photo studio Brooklyn, NYC. We are a full service studio with equipment included and many amenities. Check out our site today. 

 

 

Wonderkiss "Won't Lay Down"

Artist and director Tim Okamura came to Be Electric to shoot a video for Wonderkiss, a collaborative side project of solo artists Tk Wonder and Kissey Asplund (aka Kissey). Their new song "Won't Lay Down," featured some really interesting costumes (and sounds of course), and you can check out the rest of their equally cool tunes at their Soundcloud.

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  Be Electric :: An affordable video, and photo studio Brooklyn, NYC. We are a full service studio with equipment included and many amenities. Check out our site today. 

 

Be Electric :: An affordable video, and photo studio Brooklyn, NYC. We are a full service studio with equipment included and many amenities. Check out our site today. 

Be Electric Buildout.

Buildout is in full swing, as we prepare for Bushwick Open Studios.

Take a look at some of our progression over the past few weeks here at Be Electric!

Be Electric :: An affordable video, and photo studio Brooklyn, NYC. We are a full service studio with equipment included and many amenities. Check out our site today. 

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The founders of Be Electric Studios, Andy and Joe.

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1296-98 Willoughby ave, Brooklyn NY, 11237

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Joe and Max begin to install the cyc at Be Electric Studios.

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