MC/Producer extraordinaire, Ed-Ape rented out our Bushwick film and photo studio this weekend to shoot a music video for his upcoming single with Stones Throw Records. Ed-Ape is known for his comedic approach to independent hip hop and definitely made that clear with his time here at our photo studio. The crew was awesome and they were working with a hilarious concept right here in our Bushwick film and photography studio! Not for the faint of heart .
Time Inc came in to produce a series of videos at our video and photo studios for a new line of products from IKEA. Each look was created in our NYC based film studios in 28 minute shots that will be sped up into a stylized hyper lapse to help show their customers different ways to style a bedroom using different variations in our video production studios with their products. This technique was definitely the first we've seen in our photography and video studio rentals. The set was lit with our in house grip and electric film equipment and shot on our camera equipment packages. Nice to see that they were able to achieve this without the use of green screen or CGI. Coming soon!
The crew from Elephant Media came in again for yet another hilarious and inspired commercial shoot for Long Island based, Pure Dental. Without giving too much away, we'd like to thank you for turning our humble studio into a good old fashioned version of "The Dating Game". Can't wait for the final product.
Just before Thanksgiving rolled around we had a last minute shoot with Smokestack Films for a new music video for up and coming singer/producer, Maggie Rogers. Maggie, fresh out of NYU recently made her way onto the scene after a video went viral of Pharrel Williams listening to her track, "Alaska" at his masterclass at NYU's Clive Davis institute back in February. Since then, she has put out a couple of music video Studio and will soon be embarking upon her first big tour. For this music video for her latest single, she brought in a crew of dancers along with some whimsical choreography and some excellent use of lighting to make use of our giant Cyclorama.
A couple of months back, we were approached by Herring and Herring to shoot a couple of videos for Metallica. They needed a studio to shoot the music videos and the album artwork for their recently released album, "Hardwired...To Self Destruct", their first album to come out in over 8 years. Each song is accompanied by it's own unique music video, which is quite ambitious to say the least. The first one they shot with us is called "Now That We're Dead", which is an epic live video of the band performing in all of their glory against our cyc walls. The second link is for a track called, "Am I Savage?" which is more of a narrative that shows all the possibilities that can be achieved in the right studio setting. We've had to keep this information to ourselves until now, so we're excited to finally share what we've been up to. Enjoy!
NYC's very own Sensorium Works came in for a rather extraordinary green screen production, shot entirely in 360 virtual reality for a short film based on writer, George Saunders upcoming novel, 'Lincoln In The Bardo'. Before coming into our photo studio in Brooklyn, their team was out on location at a local graveyard where they shot and mapped out what would the setting for the film with director, Graham Sack. Once in the studio, everything had to be precise so the placement would line up perfectly on green screen. You can tell that this crew was well versed in this process as they certainly made it look easy throughout their few days with us at the studio. Looking forward to see the final product in this interactive film experience.
Iris Media Works transformed our studio into a massive set that felt just like home for their commercial for a new independent insurance company. Not sure how they managed to pull off such an intricate build in only a day, but it certainly made for some beautiful shots. Check it out here.
Be Electric - We had the joy of hosting Barkbox and their team of furry friends to shoot their promotional campaign. Barkbox is an online service for dog owners that delivers a box of goodies including special treats, toys and care each month based on different themes. Not only did the team have to direct the actors through each scene, but the k-9 talent as well. We've never seen such a well behaved cast.
A couple of weeks back, Tru TV came in to shoot a hilarious commercial starring NY Giants very own wide receiver, Victor Cruz and his new line of clothing. This parody loosely based on the Old Navy ads we used to see in the early 00's will be featured on Rachel Dratch's (SNL) comedy show, Late Night Snack.
Cheap Labor Productions came in last week to work on some final photo shots for Brooklyn based band Retail Space's visual album. The team have basically made a series of music videos for each song to be released as concept piece about drowning. Was a pleasure watching their vision come to life on set.
Musician Charlene Kaye and her sister Lianne Kaye have produced, directed, and performed in a number of music videos here at Be Electric. In the video below, Charlene pays tribute to a Weezer Classic.
More Than Meets The Eye
Paper Magazine teamed up with Kat Von D to highlight seven women who are making waves in todays pop culture and challenging the ideas surrounding beauty and success. Hair and Makeup featuring Kat Von D's new tattoo liner each applying with her own flare. Check out the inspirational video below and follow the link to the full interview. Video was produced by Extra Extra Creative and features Baddie Winkle, Beverly Johnson, Susanne Bartsch, Carmen Carrera, Dai Burger, Chantel Jeffries, and Kennedy Grace.
Earlier this year, Bright Light Bright Light shot several music videos as well as the album artwork for his latest album Choreography. Rod Thomas, the face of BLBL, is a Welsh singer/songwriter delivering vibrant synthpop dance hits such as All In The Name featuring vocals by Elton John. Check out the video below and look forward to more this summer!
Converse was on set this week shooting some pretty elaborate tabletop shots in front of a greenscreen cyclorama. To promote some new winter footwear coming out next season, they used dry ice and a fake snow machine to simulate weather conditions and modified the lighting to simulate the street in New York they filmed in the week before. An excellent use of our beautiful greenscreen stage!
Case Agency partenered up with Everpro and Beth Klein Productions to film this vibrant commercial for Back 2 Blonde root concealer.
Be Electric is a photo studio, film studio and full service equipment rental house; a one-stop shop for all your photo and video production needs.
Giphy - the top source for the latest and greatest GIFs - filmed a series of videos in the studio last month. Written and directed by Dark Igloo, these hilarious shorts demonstrate how to create your own GIFs and how to use them to express yourself. In this clip, they set up a mock talk show right here on our soundstage, complete studio audience and everything.
The League Of Unreal Dancing - or LOUD - hosted a dance battle on our soundstage last weekend and the energy was totally Electric! The event drew a crowd of all ages and showcased about 20 dancers paired against one another in a series of epic dance-offs. Check out a few of them below and go to http://loudleaguelive.com/ for more info and future events.
Canadian alternative rock band Bleeker just released their self-titled debut album last week featuring hit single 'Highway'. The music video, produced by Eleven Seven Music features several scenes shot here in studio with the car driven right inside and onto the cyc. Just one of the awesome benefits of having a ground-floor location!
Hoon Entertainment Inc just released the music video they produced for Korean pop singer Mihwa Kim titled "It's a Big Hit." We had a small crew and about 15-20 dancers in the studio for the day shooting various combinations of choreography. Pretty cool what you can do with some simple lighting and a nice white cyc. They had so much content they made a few versions of the video, check them out below.