We had the chance to sit down and talk with writing partners Cory and Brian of Elephant Media. These two are the brains behind this charming commercial for Long Island based, Pure Dental who are known for their spa-like treatment at an affordable rate. Elephant media has actually shot two commercials for this company previous to this at our Bushwick soundstage and have since built a strong relationship with Pure Dental based on trust and creative liberty.
This time around, it was their goal to draw their audience in with marketing that would not only inform but make them laugh as well. It's not necessarily common to see a commercial about dentistry that has this ability, so it was important for them to take a fresh approach. "In the end It's all about having fun, and if it makes us laugh, we feel like we're doing something right." They mentioned that since their first commercial dropped, Pure Dental's bookings have tripled which is something to be proud of and also proof that thinking outside of the box is quite effective in this case. For this particular shoot, they were inspired by the good old fashioned, "Dating Game" show, creating well thought out characters in more of a modern light.
Check out their finished piece here,